1. IBM Software Group Channel Marketing © 2003 IBM Corporation America’s Q2 Channel Marketing and Enablement Calendar of Events and Activities

2. IBM Software Group Channel Marketing 2004 Table of Contents  3, Definition of Tactics and Events  4 - 5,April Corporate Events and Activities  6 - 7, May Corporate Events and Activities  8 - 9,June Events and Activities  10 -11,Q2 Product Launches  12 Q2 IBM Software Group Brand Enablement  13Q2 eBusiness On Demand Program Tactics  14 Q2 Integration Program Tactics  15Q2 Automation Program Tactics  16 Q2 People Productivity ProgramTactics  17 Q2 SMB Program Tactics  18 Q2 Developer Program Tactics  19 Q2 Install Base Program Tactics * All tactics and events are subject to change Page No.

3. IBM Software Group Channel Marketing 2004 Definition of Tactics  OTM = Outbound Telemarketing via Vendor  DM = Direct Marketing  EM = email  Event = Face to face seminar or tradeshow  Tele = Telemarketing

4. IBM Software Group Channel Marketing 2004 April Corporate Conferences and Events

5. IBM Software Group Channel Marketing 2004 April Conferences and Events

6. IBM Software Group Channel Marketing 2004 May Conferences and Events

7. IBM Software Group Channel Marketing 2004 May Conferences and Events

8. IBM Software Group Channel Marketing 2004 June Conferences and Events

9. IBM Software Group Channel Marketing 2004 June Conferences and Events

10. IBM Software Group Channel Marketing 2004 Q2 SWG Brand Product Launches

11. IBM Software Group Channel Marketing 2004 Q2 SWG Brand Product Launches

12. IBM Software Group Channel Marketing 2004 Q2 Enablement by Brand (click on the spreadsheet to view all Q2 details)

13. IBM Software Group Channel Marketing 2004 Q2 eBusiness On Demand Tactics DateEvent NameLocationURL April 1Event, eBusiness on Demand Detroit, MI Westin Southfield, 1500 Town Ctr, Algonquin Ballroom http://www106.ibm.com/developerworks/off ers/techbriefings/ April 15Event, eBusiness on Demand Boston, MA Radisson Hotel, 200 Stuart, Carver salon 2/3 http://www106.ibm.com/developerworks/off ers/techbriefings/ April 27Event, eBusiness on Demand Denver, CO Westin Tabor Center, 1672 Lawrence St, Tabor Auditorium http://www106.ibm.com/developerworks/off ers/techbriefings/

14. IBM Software Group Channel Marketing 2004 Q2 Integration Activities DateEvent NameLocationURL 04/08Integration Lunch and Learn Webcast WW Webcasthttps://www- 100.ibm.com/partnerworld/software/p wswzone.nsf/docs/KSCR- 5WKRAA?opendocument 05/11Web ServicesCrowne Plaza, White Plains, 66 Hale Ave, Rochelle A&B http://www- 106.ibm.com/developerworks/offers/t echbriefings/ 05/25Web ServicesHyatt Regency, 1750 Welton St, Denver http://www- 106.ibm.com/developerworks/offers/t echbriefings/ 05/20Web ServicesHilton, Cherry Hill, 2349 W. Marlton Pike, Ballroom C http://www- 106.ibm.com/developerworks/offers/t echbriefings/ 05/06Web ServicesHoliday Inn Airport, 4810 Old Page Rd, Ballroom http://www- 106.ibm.com/developerworks/offers/te chbriefings/ 05/04Web ServicesPointe Hilton Squaw Peak, 7677 N. 16th St, Apache Room http://www- 106.ibm.com/developerworks/offers/te chbriefings/

15. IBM Software Group Channel Marketing 2004 Q2 Automation Activities DateEvent NameLocationURL March 25Automation Lunch and Learn Webcast WW Webcasthttps://www100.ibm.com/partner world/software/pwswzone.nsf/doc s/KSCR5WKRAA?opendocument

16. IBM Software Group Channel Marketing 2004 Q2 People Productivity Activities DateEvent NameLocationURL April 22Automation Program Lunch and Learn Webcast WW Webcasthttps://www100.ibm.com/partner world/software/pwswzone.nsf/doc s/KSCR5WKRAA?opendocument

17. IBM Software Group Channel Marketing 2004 Q2 SMB Activities, (click on the tactic spreadsheet for complete tactic info.) DateEvent NameLocationURL May 6SMB Program Lunch and Learn Webcast WW Webcasthttps://www100.ibm.com/partner world/software/pwswzone.nsf/doc s/KSCR5WKRAA?opendocument

18. IBM Software Group Channel Marketing 2004 Q2 Developer Activities DateEvent NameLocationURL April 13Event, IBM Software Dev Platform Montreal Quebechttp://www106.ibm.com/developerwo rks/offers/techbriefings/ April 29Tech Briefing, Web Services Atlanta GA Renaissance Hotel, 240 Galleria Parkway, Chambers Amphitheater http://www106.ibm.com/developerwo rks/offers/techbriefings/ May 20Software Developer Program Lunch and Learn Webcast WW Webcasthttps://www100.ibm.com/partnerworl d/software/pwswzone.nsf/docs/KSC R5WKRAA?opendocument June 17Event, Software Development Platform Atlanta, GA Crowne Plaza, 4355 http://www106.ibm.com/developerwo rks/offers/techbriefings/ 06/22Event, Software Development Platform Pointe Hilton Squaw Peak, 7677 N. 16th St, Apache Room http://www- 106.ibm.com/developerworks/offe rs/techbriefings/ 06/24Event, Software Development Platform Crowne Plaza, San Fran Union Sq, 480 Sutter St, http://www- 106.ibm.com/developerworks/offe rs/techbriefings 06/24Event, Software Development Platform Holiday Inn Airport, 4810 Old Page Rd, Ballroom http://www- 106.ibm.com/developerworks/offe rs/techbriefings 06/22Event, Software Development Platform Seattle Westin, 1900 Fifth Ave, Seattle http://www- 106.ibm.com/developerworks/offe rs/techbriefings

19. IBM Software Group Channel Marketing 2004 Q2 Install Base Activities DateEvent NameLocationURL June 3Install Base Program Lunch and Learn Webcast WW Webcasthttps://www100.ibm.com/partner world/software/pwswzone.nsf/doc s/KSCR5WKRAA?opendocument