1. Propaganda: An extreme form of persuasion for the purpose of getting people to do certain things or think a certain way. Propaganda appeals to emotions rather than to intellect, and many times, only one side of a situation is presented.

2.  An appeal for others to “ join the crowd” in order to be on the “winning side”

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4.  A famous person endorses a product, person, or idea.

5.  http://www.youtube.com/watch?v=J8kMrLx 6_aQ http://www.youtube.com/watch?v=J8kMrLx 6_aQ  http://www.youtube.com/watch?v=L_U2lEg vMq0 http://www.youtube.com/watch?v=L_U2lEg vMq0  http://www.youtube.com/watch?v=urM7eYh 5ON4 http://www.youtube.com/watch?v=urM7eYh 5ON4

6.  Presenting only the positive information and leaving out anything that may be negative.

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8.  Emotionally appealing words or images are used to describe a product or idea, but no evidence is given to support it.

9.  http://www.youtube.com/watch?v=v9lkmd- mMJ0 http://www.youtube.com/watch?v=v9lkmd- mMJ0  http://www.youtube.com/watch?v=rUrf6Qg4 T4E http://www.youtube.com/watch?v=rUrf6Qg4 T4E

10.  The use of words that have negative connotation towards opposing products.

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12.  The use of common, ordinary people to promote a product.

13.  http://www.youtube.com/watch?v=gpuRxV KranY http://www.youtube.com/watch?v=gpuRxV KranY  http://www.youtube.com/watch?v=EkC- mCEDiR0 http://www.youtube.com/watch?v=EkC- mCEDiR0  http://www.youtube.com/watch?v=rmPRHJd 3uHI http://www.youtube.com/watch?v=rmPRHJd 3uHI

14.  The use of gimmicks, rebates, free toys, etc. to promote and sell a product.

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16.  The use of humor, something sad, repetition, and jingles etc. to get your attention and remember a product.

17.  http://www.youtube.com/watch?v=9gspElv1 yvc http://www.youtube.com/watch?v=9gspElv1 yvc  http://www.youtube.com/watch?v=f_SwD7R veNE http://www.youtube.com/watch?v=f_SwD7R veNE  http://www.youtube.com/watch?v=MKqG- gqejtI http://www.youtube.com/watch?v=MKqG- gqejtI

18.  Uses your feelings about one thing to get you to feel the same way about another thing. It can either use a positive image to get you to like something or a negative image to get you to not like something.