1. PSI’s “Market Research”: applications for RACHNA Kim Longfield USAID- HRCD Methodology Meeting June 1, 2010

2. page 2 PSI Research Process TRaC with Segmentation TRaC M&E only Year 1Year 2 OR Year 3Year 4Year 5 TRaC M&E only Endline TRaC MAP TRaC Reach Pretesting TRaC M&E only FoQus Pretesting MAP TRaC Reach TRaC Reach

3. page 3 PSI’s PERForM Framework

4. page 4 TRaC Results: Segmentation IndicatorsUser (n=68) Non-User (n=342) OR OpportunityMean Availability4.363.984.03* MotivationMean Outcome expectations4.204.051.95** Population Characteristics % SES (high vs. low)71.840.63.31*

5. FoQus - Shanti

8. page 8 Kim Longfield Director, Research and Metrics klongfield@psi.org http://www.psi.org Contact Information