1.  Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

3. Study Situation Select Method Collect Data Analyze Data Prepare Report

4. Observation Focus Group Experimentation Surveys

5.  Psychological  Personal  Social  Cultural

7.  Warehousing- Collecting, Storing, & Retrieving Data  Mining- Searching, Sifting, & Reorganizing Data

8.  Industrial  Reseller  Government/Institutional

9.  Buyer Differences  Professional  Specialist  Experts  Buyer-Seller Relationship

10.  Products- Redesign For Foreign Buyer  Pricing- Cover Increased Cost Of Transport/Selling  Distribution- Delays In Establishing Network For Startup  Promotion- Cultural Differences

11.  Products- Limited Buying Market  Pricing- Incorrect Cost Estimation  Distribution- Location Is Critical  Promotion- Local Which Is Cheaper