1. BUSINESS ANALYSIS

2. COMPANY BACKGROUND The company was founded on 30 th May 1924. It is one of the major American airline with its headquarters based at Hartsfield-Jackson Atlanta. The company’s CEO is Richard H Anderson The founders are: M.S Biedenharn, Travis Oliver, Bert Coad and Collett E. Woolman.

3. Delta’s Goals Improved Market Share Leg-Room Efficiency for Customers (Passengers) In-Flight Meals Consumer Satisfaction

4. Locations served by Delta Airline It serves: 206 domestic cities within 46 States, Puerto Rico, District of Columbia and U.S Virgin Islands 48 International Cities within 32 Countries across the world Makes over 7664 flights per day to over 498 cities in 84 nations Delta comprises of:  Delta connections  Delta Sky Team  Song  Delta Shuttle

5. Technologies Online booking E-Ticket Kiosks Online Check-In Online Flight Information

6. Hub Cities Statistics

7. Delta Financial analysis

9. Net income

10. Business Model for Delta Airline

11. Bell curve

12. Reference Bailey, E. E., & Panzar, J. C. (1981). The contestability of airline markets during the transition to deregulation. Law and Contemporary Problems, 125- 145.