1. How to write a news story

2. Essentials  Who?  What?  Why?  Where?  When?  How

3. Inverted Pyramid Lede Most important information Important information Less important information Cutoff

4. News Elements  Proximity  Prominence  Consequence  Impact  Human Interest

5. Attribution Attribution means you identify the source of important information in your story. E.g., According to the National Football League, the Oakland Raiders average more penalties a game than any other team.

6. Style  At first reference, Identify a person by their complete name and title, age (optional) –Example: Mr. John W. Smith, Assistant Principal  At second reference, identify a person by last name or pronoun –Smith said,... He said  Never begin with time –Example, Today … or On Wednesday  Write numbers one to nine out, use numerals for 9 and above