1. The Selfish Goal: Autonomously operating motivational structures as the proximate cause of human judgment and behaviour Authors- Julie Y. Huang John A. Bargh Presentation By - Anubhav Bimbisariye Brijesh Chandrakar

2. The Work Taking theories, experiments, data, conclusions from various papers and presenting their point of view on the matter, making something new.

3. Goal 1 Goal 2 Goal 3 Competition Behaviour A theory stating that goals drive or use a human to satisfy their end states selfishly.

4. Goals- the control center ● Selfish goals like Selfish Genes(Richard Dawkins, 1976). ● Gene use organism as their survival machine. ● Goals use as achieving machine.

5. What are ‘Goals’ here? ● Short term achievements like eating, running, shouting, or some immediate task. ● Not long term like marriage, job, settling etc. They might be called dreams or desires.

6. Active goal: proximal cause of human behaviour ●Goals: conscious, unconscious. ●Each goal targeted towards specific end- state. ●Behaviours encouraged by one goal may favour or inhibit the end-state of other goals.

8. Example Winner Weeks before exam, not hungry

9. Example Winner Minutes before exam, definitely not hungry

10. Automaticity Principle Goals can use unconscious processes to guide the behavior or take actions without the individual’s awareness.

11. Experiment - Cooperation

12. Reconfiguration Principle The currently active, winning goal does constrain and alter the information processing, perception, memory etc in a way that will enable it’s end state to be fulfilled.

13. Goals Inactive Powerful active goals Normal Attention and perception

14. Powerful active goals Goals Active Manipulated attention and perception

15. Similarity Principle All the conscious goals and use similar processes and work in similar way as unconscious goals and processes.

16. Inconsistency Principle There might be temporarily active goals in some situations which might cause the behaviour of the person to appear inconsistent.

17. Conclusion The authors present a theory based on many papers and experiments, and support their views through logical arguments and experimental analysis.

18. Questions? Doubts? Queries?