2. The Circular Flow of Economic Activity A healthy market depends on a flow of resources, goods, and services

3. Expanding the Circular Flow You are involved in exchanges with multiple businesses! Producers (business owners) need not just labor, but land and raw materials –Also tools, machines

4. I. The Circular Flow of Economic Activity A healthy market depends on a flow of resources, goods, and services

5. You are involved in exchanges with multiple businesses! Producers (business owners) need not just labor, but land and raw materials –Also tools, machines

6. III. Supply and Demand Producers (buisness) and Individuals (buyers) act both as buyers and sellers Both are involved in exchanging goods and services In a Free Enterprise the Market Determines: –How much is being produced –The cost of a good or service

7. III. Supply and Demand Cont. When there is competition, the market works according to the laws of supply and demand –What happens when people make choices!

8. –What determines the price of pizza, gasoline, a car wash, or other goods and services?

9. IV. The Law of Demand? tells us the quantity of a good that buyers wish to buy at each price As price of a good or service goes down the quantity consumers wish to buy will increase –Therefore, the demand curve is downward- sloping

10. The Daily Demand Curve for Pizza in Chicago Price ($ per slice) Quantity (1000s of slices per day) 4 8 2 16 3 12 Demand

11. Why do buyers purchase a greater quantity at lower prices and vice-versa? 1.The substitution effect 2.The income effect 3.Law of Diminishing Marginal Utility (extra satisfaction)

12. V. Buyers and Sellers In Markets 1.The Substitution Effect –The change in the quantity demanded of a good that results because buyers switch to substitutes when the price of the good changes

13. 2.The Income Effect –The change in the quantity demanded of a good that results because a change in the price of a good changes the buyer’s purchasing power V. Buyers and Sellers In Markets

14. 3.Diminishing Marginal Utility –The change in the quantity demanded of a good that results because the amount of satisfaction gained by the consumer decreases with each additional unit consumed V. Buyers and Sellers In Markets

15. Will the opportunity cost of producing additional units of pizza increase or decrease?

16. VI. Balancing Cost and Benefits A producer’s cost is determined by how much it costs to produce an item The price a buyer pays for each item = the benefit for the producer –The higher the price the better for the producer!

17. The Daily Demand Curve for Pizza in Chicago Price ($ per slice) Quantity (1000s of slices per day) 4 8 2 16 3 12 Demand

18. VII. The Law of Supply the quantity of a good that sellers wish to sell at each price As price of a good or service goes up the quantity producers wish to produce will increase

19. The Daily Supply Curve for Pizza in Chicago Price ($ per slice) Quantity (1000s of slices per day) 4 2 3 81216 Supply

20. VIII. Market Price The Price at which buyers and sellers agree to trade

21. IX. WHAT SHIFTS DEMAND? Two kinds of changesTwo kinds of changes 1.Movement along the demand curve Change in “Quantity demanded”Change in “Quantity demanded” 2.Shift in the whole demand curve What shifts the whole Demand Curve?What shifts the whole Demand Curve? –Changes in…….. IncomeIncome TasteTaste ExpectationsExpectations The market’s sizeThe market’s size The price of related goods and servicesThe price of related goods and services

22. IX. WHAT SHIFTS DEMAND? Shift along the Demand curve Shift along the Demand curve 

23. IX. WHAT SHIFTS DEMAND? Movement of the WHOLE DEMAND curveMovement of the WHOLE DEMAND curve

24. X. WHAT SHIFTS SUPPLY? Two kinds of changesTwo kinds of changes 1.Movement along the Supply curve Change in “Quantity demanded”Change in “Quantity demanded” 2.Shift in the whole Supply curve What shifts the whole Demand Curve?What shifts the whole Demand Curve? –Changes in…….. TechnologyTechnology Input pricesInput prices ExpectationsExpectations The number of producersThe number of producers The price of related goods and servicesThe price of related goods and services

25. X. WHAT SHIFTS SUPPLY? Shift along the supply curve Shift along the supply curve 

26. X. WHAT SHIFTS SUPPLY? Movement of the whole supply curve Movement of the whole supply curve 