2. Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts, Sleep, Steps and Calories Unexpected Traffic, Reminders Weekly spending limit Social, Negative Messaging PRODUCT OVERVIEW

3. 1.1. 2.2. 2.2. 3.3. Login Indicate preferences once, come back whenever Quantify, List and Enable SLIDERSQUESTIONS How many hours would you like to workout in a week?  Quantify How many minutes early to events would you like to be?  Quantify How much would you like to spend in a week?  Quantify Which websites reduce your productivity?  List facebook.com, netflix.com, reddit.com Would you like to enable Google Maps  Enable OFF ONBOARDING

4. Location Calendar HealthMoney FEATURES

5. How many minutes early to events would you like to be? From Preferences: ScoldMe: 1hr 10 min prior to “Coffee with Investor” ACTION POINT

6. In a week, how many times would you like to workout? From Preferences: ScoldMe: If it has been more than 3.5 days since I last visited the gym OUTLIER

7. NOTIFICATIONS

8. User downloads ScoldMe for free User sees value in the app Pays for Premium Features to capture more value FREEMIUM MODEL

9. COMPETITION

11. Operations Plan

12. CEO VP of Marketing VP of Software Developer VP Finance CORPORATE STRUCTURE

13. DEVELOPMENT iOs and OS X Objective-C & Cocoa Touch Android Java Website HTML 5, CSS, Angular JS

14. API INTEGRATION API track data from other applications User preferences on ScoldMe Timely and relevant productivity notification

15. IP Protection Year 0Year 1Year 2 Hire OS developer Deploy website and begin marketing campaign Release iOS and OS X apps OPERATIONS TIMELINE

16. INTELLECTUAL PROPERTY Prevents partners (Google, Facebook, etc) from copying idea Patents ScoldMe’s software and defends from imitators Protects the ScoldMe brand name NDA Copyright Trade- mark

17. Rent a space at Cortex Hire Android developer Year 0Year 1Year 2 Hire OS developer Deploy website and begin marketing campaign Release iOS and OS X apps IP Protection OPERATIONS TIMELINE Release Android and Windows apps

18. LOOKING FORWARD Hire graphic designers Increase server bandwidth Seek corporate partners

19. Marketing Plan

20. College students and young adults Ages 14-30 77 million people $200 billion annual spending power TARGET MARKET

21. Facebook marketing campaign Using FBM and HubSpot Campus Ambassador Program $5 per premium download AWARENESS DESIRE ACTION LOYALTY Experiential Marketing Campaign Promotional gift to download app Frequent product updates Loyal users as beta testers MARKETING FUNNEL

22. Facebook marketing campaign Using FBM and HubSpot Campus Ambassador Program $5 per premium download AWARENESS DESIRE ACTION LOYALTY Experiential Marketing Campaign Promotional gift to download app Frequent product updates Loyal users as beta testers MARKETING FUNNEL AWARENESS DESIRE ACTION LOYALTY

23. FACEBOOK ADVERTISEMENTS

24. Facebook marketing campaign Using FBM and HubSpot Campus Ambassador Program $5 per premium download AWARENESS DESIRE ACTION LOYALTY Experiential Marketing Campaign Promotional gift to download app Frequent product updates Loyal users as beta testers MARKETING FUNNEL AWARENESS DESIRE ACTION LOYALTY

25. Facebook marketing campaign Using FBM and HubSpot Campus Ambassador Program $5 per premium download AWARENESS DESIRE ACTION LOYALTY Experiential Marketing Campaign Promotional gift to download app Frequent product updates Loyal users as beta testers MARKETING FUNNEL AWARENESS DESIRE ACTION LOYALTY

26. EXPERIENTIAL MARKETING

27. Facebook marketing campaign Using FBM and HubSpot Campus Ambassador Program $5 per premium download AWARENESS DESIRE ACTION LOYALTY Experiential Marketing Campaign Promotional gift to download app Frequent product updates Loyal users as beta testers MARKETING FUNNEL AWARENESS DESIRE ACTION LOYALTY

28. WORD OF MOUTH Facebook Integration: user can invite friends Special Promotions: user gets free month of Premium if friends register Content Sharing: users encouraged to share content from ScoldMe Facebook page

29. $3 $24 12% Average cost of customer acquisition (Yr2) Average customer lifetime value Acquisition cost as a percent of revenue CUSTOMER ACQUISITION COST

30. Financial Analysis

31. REVENUE ASSUMPTIONS Market Size185 millionNumber of smartphone users Market Growth5%Predicted growth of smartphone users Download Rate Conservative:(.25% - 1.25%) Optimistic:(.35% - 1.55%) Comparable productivity apps: Slack, Money Studio Conversion Rate Conservative:(.50% - 1.50%) Optimistic:(.75% - 2.75%) Comparable apps with similar business mode: Tinder, Spotify AssumptionValue Source

32. PROFITS

33. Variable Costs – App Store commission and purchase – Server space cost and conversion Fixed Costs – Payroll – Rent – Annual Marketing Cost BREAK EVEN ANALYSIS

34. VALUATION Seeking $575,000 investment – Development of product – Operating costs – Marketing campaign Enterprise Value of $2.5 million – Translate to equity stake of 22.46% – Willing to offer 30- 35% Cash will last 2 years in worst case scenario

35. QUESTIONS?

36. Appendix

37. HOW IT WORKS API Integration What is an API (Application Programming Interface) ? An API is a set of instructions for a software application. It makes it possible for application programs to interact with each other and provides the building blocks required for developing a program. 1.1. Track data points from external APIs 2.2. Outlier or Action Point? Based on preferences 3.3. Outlier: Scold user for engaging in an unproductive habit Action Point: Alert user to prevent future unproductivity 4.4.

38. Download Rate: (.25% - 1.25%) Conversion Rate: (.50% - 1.50%) CONSERVATIVE ANALYSIS

39. Download Rate: (.35% - 1.55%) Conversion Rate (.75% - 2.75%) OPTIMISTIC ANALYSIS

40. BREAKEVEN ANALYSIS

41. VALUATION