1. CSG CONTEXTUAL STRATEGY GROUP LLC CREATING BETTER CUSTOMER RELATIONSHIPS SUPPORTING OPEN HVCRM Contextual Group:

2. CSG CONTEXTUAL STRATEGY GROUP LLC CREATING BETTER CUSTOMER RELATIONSHIPS Who We Are OgilvyOne TeleWeb is a team of marketing consultants with strong TeleWeb channel experience and expertise spanning multiple business to business engagements Our Goals: Translate overarching marketing strategies to the Tele channel Develop specific marketing strategies that work in the Tele channel Operationalize our strategy and deliver measurable results Where we provide value: How/when to use the Tele channel Translation of the brand to the Tele channel Optimization of consultative sales and service Enablement and empower phone representatives Enablement and empowerment of face to face representatives 1

3. CSG CONTEXTUAL STRATEGY GROUP LLC CREATING BETTER CUSTOMER RELATIONSHIPS Ogilvy TeleWeb Support of HVCRM High Value Acquisition HV Set-Up Vertical Acquisition Vertical Upsell Industry Upsell High potential Upsell Client Management Client Management Upsell Customer Experience Acquisition Set-UpGrowth Servicing High Value prospectVHB Brand Advocate 2

4. CSG CONTEXTUAL STRATEGY GROUP LLC CREATING BETTER CUSTOMER RELATIONSHIPS

5. CSG CONTEXTUAL STRATEGY GROUP LLC CREATING BETTER CUSTOMER RELATIONSHIPS Pillars of Expertise We support our clients by providing five key areas or expertise Strategy Training Operations Sales optimization Vendor selection and management 4

6. CSG CONTEXTUAL STRATEGY GROUP LLC CREATING BETTER CUSTOMER RELATIONSHIPS Strategy Approach/Philosophy Brand – translate brand value to the phone Build strategies based on customized communications Value-based treatment B to B does NOT equal B to C treatment Projects of Interest High Value Acquisition High Value Set-up Delta HV Spend Verticals (Up- Sell/Acquisition) Customer Campaign CLM Up sell Differentiated Servicing Brazil Best Customer Acquisition Puerto Rico Best Customer Acq. Early Engagement Retention HIGHLIGHTS Developed and launched HV Acquisition at PRC Changed HV acquisition call from a B2C model to a B2B model Developed and launched HPG program at PRC 5