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Engaging the Community – the core of Transition Transition Training 2007
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Some questions Why do we awareness raise? How does engagement happen? Who are we trying to reach? How many do we need to reach?
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Why awareness raise? The messages in the media are profoundly contradictory and confusing The Transition message is clear and helpful: PO + CC = Systems rethink Transition has a big vision and needs many people to make it work
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Responses to Peak Oil & Climate Change CLIMATE CHANGE Climate engineering Carbon capture and storage International emissions trading Climate adaptation Nuclear power P O + C C = Systems Re-think Planned Relocalization Energy Descent Pathways Local Resilience PEAK OIL Burn everything! relaxed drilling regulations biofuels tar sands and non- conventional oils Resource nationalism Resource Wars
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Stages of change Transition Training 2007
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Pre-contemplation Contemplation Preparation Change Who needs what? “Keep going?” “Something else?” “What will I do? and how?” What needs doing? Is there a problem? Talks, films, information! Peak oil films, 11 th hour Detailed reasons for change, and solutions Re-skilling; transition teams; bus timetables Support, company celebrations, deepening work
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Who is in your “community?” Transition Training 2007
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Interested in different topics Housing / built environment Energy Education Food, land
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Different cultures or countries White UK Irish BME Muslim Other social / demographic breakdowns – class, age…
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Style of learning / engaging Physical – digging, cycling… Kinaesthetic – senses, auditory, touch Emotional – feelings, connection Mental - talks, books, articles
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Values and Motivations Personal security Loyal to family / social group Entrepreneurs Collective well being
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When are people available? Working weekSome evenings? Weekends Looking after childrenDaytime; creche will help out of school hours Part time workersSome day / evenings RetiredDaytime and evenings
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The “End of Suburbia effect” “Healthy functioning requires that we have faith that our needs will be met in the future; without this confidence, our trust in the world is damaged.” Winter, D.D. & Kroger, S.M. (2004) The Psychology of Environmental Problems. New Jersey, Lawrence Erlbaum Associates. Transition Training 2007
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How many do we need to reach? Awareness raising Splash! 5 – 10%? 400 came to Totnes launch First year Sep 2006 Rippling out! Bring in natural supporters Second year Sept 2007 Consolidation Create a solid centre. Keep changes going Third year Sept 2008 Reaching out Outreach work to precontemplation
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How many do we need to reach? Change is non-linear! Between 15 – 20% can create the tipping point Social connectors help to widen and bridge External changes are working in your favour??
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Designing a program StageSept.Oct.Nov.Dec. Pre-cont.End of Suburbia + discussion Power of Community + discussion Contempln.The Future of Food PreparationEnergy saving workshop Insulate your home ChangeLaunch home groups Low-carbon Christmas fair
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