1. Slide 1-0

2. >In today’s class, we will explore:  Traditional and cutting edge strategies to “reboot” marketing efforts  Tools and technologies to maximize your marketing impact Welcome 2

3. What We’ll Cover 2-3

4. What We’ll Cover 5 > Traditional Techniques with a Twist 6 > Electronic and Multimedia 7 > Web 2.0 8 > Using Results Exam: 30 questions, 80% passing grade 3-4

5. Approved Elective 4

6. Helpful Icons Bright Ideas Balancing Act Your Toolbox Scripts REALTOR® Code of Ethics 4

7. Slide 1-6 1. Marketing Strategy 5

8. What Is Marketing? Effort to:  Implement systematic plan  Use mix of business activities  For purpose of attracting prospects 6

9. Why Market?  Inspire immediate action  Build long-term relationship 6

10. Fundamentals of Marketing Include: Planning Tactics Measurement 6

11. Marketing Strategy as Roadmap Helps you decide where you want to go Sets direction Shapes approach Provides rationale for allocating resources Puts efforts on target 7

12. The Answers to... Why? Who? What? How? Is your marketing effective? How can you evaluate it? 7

13. Your Value Proposition >Distinguishing characteristics >Services, experience, specialty >Expressed as customer service 8

14. Beyond the Basics Goals of innovative marketing are to:  Generate new business  Keep you top of mind 8

15. Innovative Marketing Ideas Start a blog 10

16. Innovative Marketing Ideas Get creative with closing gifts 10

17. Discussion Question What are the important points from the Marketing Reboot case study on page 11? 12

18. 5 Innovative Ways to Market Yourself  Become part of their wake-up routine  Make friend requests  Make it an event  Save them some money  Pack it up 13

19. >Which tactic produces greatest response? >Most innovative marketing technique? >Least effective? >When did you last try something new? >How do your competitors market? >If money were no object, what would you do? Assess Current Efforts 14

20. 6-Minute Brainstorm Brainstorm new approaches for your current marketing methods. 15