1. Basic Design Principles Unlocking the Secrets to Creating Professional Documents

2. The Four Basic Principles of Design  Proximity  Alignment  Repetition  Contrast

3. Proximity  Group related items together.  Move them physically close to each other  Separate items or groups of information that are not related to each other

4. Melinda H. Kelly 832-249-5400 18207 S. Kuykendahl Klein, TX 77379 Strack Intermediate Art Team Bad example

5. Melinda H. Kelly 18207 S. Kuykendahl Klein, TX 77379 832-249-5400 Strack Intermediate Art Team

6. Alignment  Organize and visually tie all elements together  Nothing should be placed arbitrarily  Every item should have a visual connection with something else on the page  Invisible lines connect items if they are aligned

7. Alignment - types  Centered  Ragged left  Ragged right  Justified

8. Melinda H. Kelly 18207 S. Kuykendahl Klein, TX 77379 832-249-5400 Strack Intermediate Art Team

9. Repetition  Repeat some aspect of the design throughout  Repetition can be thought of as consistency

10. Melinda H. Kelly 18207 S. Kuykendahl Klein, TX 77379 832-249-5400 Strack Intermediate Art Team

11. Contrast  Have contrast not conflict  Don’t be a wimp! Robin Williams

12. Melinda H. Kelly 18207 S. Kuykendahl Klein, TX 77379 832.249.5400 Strack Intermediate Art Team

13. Additional Design Examples F Proximity and Alignment Proximity and Alignment F Repetition and Contrast Repetition and Contrast

14. Robin Williams is the author of many great books related to desktop publishing and design. For this presentation information was pulled from the following books. The Mac is Not a Typewriter The Non-designers Design Book