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Design Principles 3.02 Understand business publications
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Slide 2 SIX Principles of Design 1.Balance 2.Proximity/unity 3.Alignment 4.Repetition/consistency 5.Contrast 6.White space
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Balance 3.02 Understand business publications Slide 3 Graphics don’t overpower text Page is not too heavy on one side or the other Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]
![Balance 3.02 Understand business publications Slide 3 Graphics don’t overpower text Page is not too heavy on one side or the other Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]](http://images.slideplayer.com./27/9014280/slides/slide_3.jpg "Balance 3.02 Understand business publications Slide 3 Graphics don’t overpower text Page is not too heavy on one side or the other Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]")
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3.02 Understand business publications Slide 4 Proximity/Unity Distance between elements on a page Used to demonstrate a relationship or a lack of relationship between elements Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]
![3.02 Understand business publications Slide 4 Proximity/Unity Distance between elements on a page Used to demonstrate a relationship or a lack of relationship between elements Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]](http://images.slideplayer.com./27/9014280/slides/slide_4.jpg "3.02 Understand business publications Slide 4 Proximity/Unity Distance between elements on a page Used to demonstrate a relationship or a lack of relationship between elements Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]")
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3.02 Understand business publications Slide 5 Alignment Justification of elements Related items should be justified the same to emphasize their relationship to each other. Example: Principles of Design Visual Examples [Lessons on the Principles of Design] Principles of Design Visual Examples [Lessons on the Principles of Design]
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3.02 Understand business publications Slide 6Repetition/Consistency Consistent pattern of font and color schemes and graphic types Specific font, size, and style for headings, subheadings, and body text. Do not mix photographic images and cartoon images on the same page. Example: Principles of Design Visual Examples [Lessons on the Principles of Design] Principles of Design Visual Examples [Lessons on the Principles of Design] Scheme - a planned combination of elements, such as a combination of font styles and sizes
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3.02 Understand business publications Slide 7 Contrast Emphasizing the most important elements on a page with color and size Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]
![3.02 Understand business publications Slide 7 Contrast Emphasizing the most important elements on a page with color and size Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]](http://images.slideplayer.com./27/9014280/slides/slide_7.jpg "3.02 Understand business publications Slide 7 Contrast Emphasizing the most important elements on a page with color and size Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]")
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3.02 Understand business publications Slide 8 White Space Blank or negative space on a page Used to focus the reader’s attention on important details Used to give the reader’s eyes a break Does not have to be white Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]
![3.02 Understand business publications Slide 8 White Space Blank or negative space on a page Used to focus the reader’s attention on important details Used to give the reader’s eyes a break Does not have to be white Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]](http://images.slideplayer.com./27/9014280/slides/slide_8.jpg "3.02 Understand business publications Slide 8 White Space Blank or negative space on a page Used to focus the reader’s attention on important details Used to give the reader’s eyes a break Does not have to be white Example: Principles of Design Visual Examples [Lessons on the Principles of Design]Principles of Design Visual Examples [Lessons on the Principles of Design]")
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