2. Overview Provincial Exit Survey Market Readiness Subsidy Program Nature Based Tourism

3. Provincial Exit Survey Annual estimates of visitation and expenditures of the non-resident visitor Visitor characteristics, their attitudes and opinions of our tourism offering Begins January 2016 at St. John’s and Deer Lake airports and the Port -aux- Basques ferry terminal Gander and Goose Bay airports from May-October

4. What are tourists doing? Scenic touring Pleasure walking in and around communities Visit a National Park Trail hiking Visit a Provincial Park Whale watching Sightseeing boat tour Wildlife viewing Iceberg viewing Bird watching 68% 66% 34% 33% 31% 27% 29% 22% Scenery, National Parks, trails, whales, icebergs are significant tourism assets

5. Market Readiness Subsidy Program Product Development Approach –Invest in education, best practice missions, programs and workshops to enhance the quality of tourism products and services. –GMIST (Edge of the Wedge) –Best Practice Missions –Application driven process –Eastern Region TDVAA

6. Nature Based Tourism Geology Initiative in eastern –Geological Tours/Fossil Observation included in Exit Survey –Approximately 30,000 participants –Mainly from Ontario who travelled for vacation/pleasure –Higher than average expenditures –St. John’s is a key destination –Other nature based activities

7. Walking and Hiking Regional and/or cluster based approach to development –Towns of Fortune & Grand Bank –Garnish & Frenchman’s Cove –Towns of St. Mary’s, Gaskier’s and St. Vincent’s –Cupids, Brigus, and Bay Roberts –Hike Discovery on Bonavista Peninsula

8. Other Initiatives Creating Experiences –Toolkit Innovative Technology –Apps