1. Desktop Publishing
CRAP

2. Four Basic Principles
Contrast
Repetition
Alignment
Proximity

3. Contrast
Contrast is what makes a reader look at the page in the first place. It is the most important visual attraction on the page
Avoid elements on the page that are merely similar
If elements are not the same, them make them very different

4. Repetition
Repeating visual elements of the design throughout the piece.
Repeat color
Repeat shapes, textures
Repeat spatial relationships
Repeat line thickness, fonts, sizes, graphic concepts
This develops the organization and strengthens the unity.

5. alignment Nothing should be place on the page arbitrarily
Every element should have some visual connection with another element on the page
This creates a clean, sophisticated, fresh look

6. proximity
Items relating to each other should be grouped close together
When grouped together they become one visual unit rather than several units
This helps organize information, reduces, clutter and gives the reader a clear structure.