1. Basic Design Principles & Elements
Desktop Publishing
Basic Design Principles & Elements

2. What is it?
Ability to design and develop publications by combining text, graphics, and design elements.
The purpose of design is to help convey a message.

3. Design Principles & Elements
All designs have certain basic elements or building blocks chosen to convey the message — beyond the actual words or photos used.
How we place those items on the page determines the structure and overall readability. Determines how well our design communicates the desired message.
The principles of design govern that placement and structure. Different designers have their own idea about the basic principles of design, but most are encompassed in 6 principles.

4. Design Principles & Elements
Design Principles Design Elements
Balance
Proximity/Unity
Alignment
Repetition/Consistency
Contrast
White Space
Line
Color/Value
Shape
Texture
Space/Size
Form

5. Desktop Publishing Hazards
Forgetting your audience
Irregularly shaped type
Excessive underlining
Too many fonts
Grammar and spelling errors
Inappropriate borders
Inappropriate headlines
Violating the copyright law

6. Good or bad design?
To many words, too small, audience??

7. Inappropriate/Offensive Heading

8. Color?

9. How does the color in this design make you feel?
Warm - summer

10. Which restaurant do you want to eat at?

11. Who would you be interested in interviewing first?