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The Edible Baking Decoration Category. The $176 Million Opportunity! Food Channel All Other Channel Source: IRI MULO C, YTD Ending 8/9/15.

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Presentation on theme: "The Edible Baking Decoration Category. The $176 Million Opportunity! Food Channel All Other Channel Source: IRI MULO C, YTD Ending 8/9/15."— Presentation transcript:

1 The Edible Baking Decoration Category

2 The $176 Million Opportunity! Food Channel All Other Channel Source: IRI MULO C, YTD Ending 8/9/15

3 Consumers have Voted….. Celebration by SweetWorks® Is the #4 BRAND in the Edible Cake Decorations Category! Source: US IRI MULO, 52 Weeks Ending 8/9/15 Fourth largest brand in “Baking - Edible Decorations Category” Source: US IRI MULO, 52 Weeks Ending 8/9/15 Celebration is the 4 th largest brand in Dollar Sales in the Baking Aisle. Celebration has a percentage growth that is more than 4.5 times higher than that is more than 4.5 times higher than the #1 Brand. the #1 Brand.

4 Celebration is growing at a much faster rate than the Top 3 brands Source: US IRI MULO, 52 Weeks Ending 8/9/15 Fourth largest brand in “Baking - Edible Decorations Category” Source: US IRI MULO, 52 Weeks Ending 8/9/15 Celebration is the 4 th largest brand in Dollar Sales in the Baking Aisle. Celebration has a percentage growth that is more than 4.5 times higher than the #1 Brand.

5 Celebration by SweetWorks® Sales Continue to Outpace the Category Without Any Decline For Seasonality Source: US IRI MULO, 52 Weeks Ending 8/9/15

6 The Product Line

7 Sixlets® & Pearls™ 12 ct. per display Cost $.65 SRP $1.09 With Space at a Premium, Celebration by SweetWorks® Provides Retailers with Solutions! 21 ¼” length 7” height 13-14” height (depends on height) 10 ¾” length Peg Set In Line

8 Celebration by SweetWorks® Color Rankings Trending with Consumers

9 SweetWorks® Will Continue to Drive Consumer Interest With Seasonal Colors and Mixes Halloween Mix Christmas Mix Autumn Mix Shimmer™ Spring Mix Snowflake Mix Red, White, Blue Mix

10 Shaker Jars are Convenient Packages for Baking and Decorating with Sixlets® and Pearls™ Numerous Beautiful Colors & Mixes plus Seasonal Colors Perfect Size for Larger Decorating Projects with Closable Top Available in 4.5oz. and 5oz. jars 4/6ct trays per case $2.25 Cost

11 Celebration by SweetWorks® Newest Innovation in Candy! NEW! Candy Crumble™ Great-tasting crushed hard candy that’s perfect for decorating baked goods The vanilla flavor compliments any flavor frosting Available in green and white spearmint and red and white peppermint flavors for the Christmas season Available in 1.3 oz Small Peg Bags and 3.7 oz Shaker Jars

12 So Many Great Ideas to Create With Celebration by SweetWorks® Candy Crumble™!

13 Marketing Support/Programs

14 Celebration by SweetWorks® 2016 Marketing Calendar 14

15 Social Media Support Highlights Weddings, Graduation and Birthday Parties, Showers and Holiday Celebrations and Baked Goods

16

17 Let’s bring some Celebration to the Baking Aisle!


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