1. Grassroots Marketing Developing WIC as a Community Investment

2. Outreach Successes Maintaining a caseload close to 50,000 per month Obtaining OAF for $297,174, Flex-E-Grant for $10,000 & $4,000 from Dept of Ed in 2007 Good partnership with many community/faith- based agencies Met all performance measures for FY 2006

3. Monthly Caseload

4. Funding

5. Percent of Population Being Served Statewide WIC is serving 61% of eligible participants who also receive Medicaid; 68% of all eligible state residents Medicaid data contends the state could serve 74,336 participants This would contribute $7.7 million more to the administrative budget

6. Grassroots Marketing Strategies Inclusive to Agency Tell a Story Identify the Need Creates Partnerships Has its Roots in the Community

7. Grassroots Marketing Structure Posture Position Presence Performance

8. Key Indicators of Success Client Access Are we unique? Are we relevant? Does our organization facilitate change?