1. IPR experience in China BCECC, October 2015

2. Chinese patent law 1985 – promulgated, world novelty required – offices Beijing, Hong Kong, Shanghai 1992 – regulations on implementation 1993 – law revised 2001, 2008 – further revisions

3. Original product

4. Product history A very successful existing product Thousands of pieces sold worldwide Patented in China in 1986 (via Hong Kong) Installed in Tianjin in 1987 - imported Production started in China 09/1988

5. first copy

6. Copy history 1st copy on Chinese market in 06/1988 Gained patent case against original 1990 That copy maker sold 2 times more products than the original in China Copymakers’ price = 50-60% of original price in China.

7. War of the 90’s All existing products not patentable China was booming Products for cities and buildings were important = enough food for originals enough food for copymakers

8. Commercial strategy 90’s Another existing model launch at full speed, several times per year Market pays premium for the latest Copymakers follow the latest Price adaptation after copy shows up Technical and quality advantage Newly designed models patented regularly

9. 90’s tendering process for public works projects Everybody proposes a product The product is chosen by authorities Everybody is invited to bid for the same product Authorities refuse to care about patent ownership or design authorship

10. Original product…

11. … and its copy

12. … and a product “inspired” by original

13. Another original product…

14. … and a copy…

15. And another copy

16. One more original…

17. … and a copy

18. And an “inspired” product

19. A very appreciated original…

20. … and some of the many copies

21. Copy of a French product

22. Copy of another French product

23. Copy of a Spanish product

24. Copy of a German product

25. 21st century New age – New mood Technical spec in public purchases – levelled and not in focus - OUT Decorative effect of public projects - IN  Aesthetics of a product became important  Copyright

26. Copyright law 1990/2001/2010 – WTO, TRIPS  工程设计图、产品设计图、地图、示意图等图 形作品和模型作品 “drawings of engineering designs and product designs and description thereof” Practice: what may be deposited as model, should be…

27. Present IP situation Decent set of laws and implementation rules Established procedures and systems Applicable and applied …. whenever unavoidable Start only those wars you are certain to win!

28. Trade Mark protection October 1995 Request for registration of the logo (left) May 1996 Refusal by Trade Mark Office because ‘similar’ to existing TM

29. Research 2003 TMs registered since – all local

30. Conclusions Protect your name/TM, in Chinese characters also Build your patents and be cautious with copyright Make sure it cannot backfire Sign NDA with your personnel in China Be prepared for a commercial battle, do not rely on legal protection only

31. Thank you