1. PITCHING
DINO FITRIZA

2. INVESTMENT STAGE

5. PITCHING ELEVATOR PITCH (30-60 SECONDS) + BUSINESS CARD / NAME CARD
INVESTOR PITCH (5-10 MINUTES) PAGES BUSINESS SUMMARY
FULL PITCH (FULL PRESENTATION) (20-30 MINUTES) + FULL BUSINESS PROPOSAL/REPORT

8. What Your Pitch Deck Is For…
The purpose of your Investor Deck is not to answer all possible questions, nor close immediate investment. It is to open investors minds to your vision and get them excited to know more. The story you craft in your Deck gets them engaged to start filling in the blanks for themselves
You want to give enough information to grab their interest, but not too much as to overwhelm them or have your story lose clarity & focus.
Give them enough to get excited about, but leave them wanting more.
Your Deck should be able to stand on its own, without your presentation.
Compelling Decks are concise, tell a story, are visual, slides.

9. Common Deck Mistakes Too many slides, too much information
Too many product details, or too many financial details
Belittling competitors
False/silly assumptions you can’t back up or don’t have data on
False confidence or arrogance

10. Investment Pitch Deck Essentials
Slide 1: Logo/Mission/Positioning Line. Founders.
Slide 2: The Problem We Solve
Slide 3: The Solution (Momentum, Traction, Expertise: Your key numbers)
Slide 4: The Market Size (Define market size & your customer base)
Slide 5: The Product/Technology Architecture (Business Model: Key Revenue Streams)
Slide 6: IP/Defensibility/Scalability Chart
Slide 7: Go To Market/Distribution (Market Approach & Strategy: How you grow your business)
Slide 8: Competitor Matrix
Slide 9: Revenue Projections
Slide 10: Team and Advisors (if you have advisors)
Slide 11: Investment: Your ‘Ask’ for funding, Basic use of funds
Optional Slides: Exit Strategy, Partnership Agreements, Product/Service Demo, Existing Sales/Clients, Your “Special Sauce”

11. Slide 1: Logo/Mission/Positioning Line

12. Slide 2: The Problem We Solve

13. Slide 2: The Problem We Solve

14. Slide 3: The Solution

15. Slide 3: The Solution

16. Slide 4: The Market Size

17. Slide 4: The Market Size TAM : Total Available Market
SAM : Serviceable Available Market

18. Slide 5: Product/Technology Architecture

19. Slide 5: Product/Technology Architecture

20. Slide 6: IP/Defensibility/Scalability Chart

21. Slide 6: IP/Defensibility/Scalability Chart

22. Select investors that can re-up on their investment
Pitch Tips
Select investors that can re-up on their investment
Short sentences, non technical speak
Investors watch body language
Don’t hesitate, maintain eye contact
Defer to co-founder/CTO
Keep consistent momentum/pace in presentation
Control emotion, be prepared for conflict
Connect with analogies and anecdotes
Reiterate Team, Market Size and Product Fit

23. Slide 7: Go To Market /Distribution

24. Slide 8: Competitor Matrix

25. Slide 8: Competitor Matrix

26. Slide 8: Competitor Matrix

27. Slide 9: Revenue Projections

28. Slide 9: Revenue Projections

29. Slide 9: Revenue Projections

30. Slide 10: The Advisors

31. Slide 11: Use of Funds

32. Slide 12: Exit Strategy

33. Thank you and Contact Marc Phillips Arafura Ventures 415.606.0900
David Ehrenberg
Early Growth Financial Services
Greg Heibel
Orrick

34. TIPS
LATEST ISSUES : WOMAN, GREEN, CLIMATE CHANGE, SOCIAL ENTREPRENEURSHIP, YOUTH, SMART CITY COMPETITION - PRIZE GRANTS, CSR – DON’T TAKE EQUITY CROWDFUNDING

35. Follow Up & Follow Through
George and beautiful woman.
90% of you will fail and not get resources b/c you do not follow up.
Tom Suddes. No one followed up.
Funders offering to fund. No one followed up.
Pascal. “I will fucking kill you.”