1. TELEVISION TERMS

2. Commercial message the term most frequently used on TV for an Ad

3. Sponsor a company that buys advertising time on a local station or network

4. Advertising making a product known to people and encouraging them to remember and buy the product

5. Market shares refers to the percentage of TV viewers at a particular time who are watching a particular show

6. Identification when you think that another person has qualities and traits like your own or someone you know.

7. Caricature an exaggeration of a person’s qualities or features

8. Stereotype the fixed ideas we have when we think about a type of person

9. Prejudice to judge people or have ideas about them before we know them

10. Morals principles of right and wrong

11. Morality moral conduct; rules of conduct

12. Values the standards by which you live

13. Ethics the discipline dealing with what is good and bad, and with moral duty and obligation

14. Federal Communication Commission (FCC) governmental body that assigns, regulates and oversees the airwaves, both radio and television

15. Violence a situation of tremendous danger and threat to life and limb whether it be from natural violence or extreme human aggression

16. Physical Aggression intentionally trying to hurt someone by physical means

17. Verbal Aggression intentionally trying to hurt someone by insults to family or the person

18. Assertiveness stating one’s opinion clearly and firmly; expressing one’s feelings; engaging in non-violent actions to demonstrate one’s position in a situation

19. Action involves vigorous movement, such as physical fighting, gunfire, explosions, car chases

20. Adventure refers to exploration, traveling, risky mountain climbing/hiking

21. Gratuitous scenes/shots that are really not essential to telling the story