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Published byBrian Brandon Ryan Modified over 9 years ago
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& Your Brand
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Examine: Google search results Linkedin Facebook page Twitter feed Blog(s) Your relationships, aptitude, opinions, expertise, knowledge, and personality may be able to be found online. Image: careerrocketeer.com
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Think before you post, like, add clicking the ‘like’ button is not constitutionally protected speech.
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Google yourself Don’t advertise it on Facebook, twitter, etc Cleanup Review images of you and tags that others have posted Ask them to remove any comments, tags, etc. you don’t want to show Review your friends list, weed as needed Update Privacy Settings! Update your Linkedin
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Potential employer may* screen out a candidate Provocative/inappropriate photographs or information posted Discriminatory comments Posts about excessive drinking or drug usage Bad mouthing of previous employer, co-workers or clients Sharing of confidential information From previous employers, friends, etc. Health information Public fights or “tacky” comments about family, friends or others Spelling and grammar count!
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Timeline Life events Birthdays, weddings, anniversaries, moves, schools, places lived, etc Who you are related to on FB Relationship status Relationship genealogy Likes, Apps, Books, movies….. Personality profile!
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DO NOT use the “public” setting. Bad idea!
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Review/update frequently
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“Twitter will broadcast your bursts of thought to anyone who cares to read them. Sometimes this has some significantly negative repercussions”. Read more: http://www.businessinsider.com/twitter- fired-2011-5?op=1#ixzz3bLP6v3xf http://www.businessinsider.com/twitter- fired-2011-5?op=1#ixzz3bLP6v3xf
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Connor Riley had a job offer from Cisco on the table. She tweeted: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” She tweeted Reply from Cisco: “Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.” Read more: http://www.businessinsider.com/twitter- fired-2011-5?op=1#ixzz3bLPJ7DiThttp://www.businessinsider.com/twitter- fired-2011-5?op=1#ixzz3bLPJ7DiT
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Insensitive jokes/comments Tweeting/posting about the current or potential employer in a negative manner No matter how angry or frustrated you are with your current job don’t vent online! Personal opinions on “hot button” topics Rude comments about employees, “customers” service Oversharing of personal information Family, friends, and frenemies
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Google Yourself (frequently) Do you find another person with a similar name who has a less than commendable “footprint”? Add your middle name/Initial Is your work is being properly credited to you? Run your blog through Google Page Rank checker (http://www.prchecker.info/check_page_rank.phphttp://www.prchecker.info/check_page_rank.php (it will not check your Linkedin profile page) Update (or create) your LinkedIn page This is your public professional profile, not Facebook
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Check potential employer’s social media policy Note: Not all employers have one Not all are publicly accessible Currently, there is no law prohibiting an employer, (or a potential employer) in the state of Florida from requesting personal login information for social media accounts. (SB 126, 2015 died in committee)
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Look for job tips and job openings on ALA, FLA, Twitter, Google, LinkedIn, Chronicle of Higher Ed, Higher Ed News, USAjobs, Monster, County and University/College websites, etc. Samples http://www.flalib.org/employmentLinks.php http://www.flalib.org/employmentLinks.php https://twitter.com/TweetFLAlibrary https://twitter.com/TweetFLAlibrary https://twitter.com/libraryjobline https://twitter.com/libraryjobline Twitter: @CareersFedLib, @USAJobs and federal institutions such as @USNatArc
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University of Florida http://hr.ufl.edu/manager-resources/policies-2/social/ http://hr.ufl.edu/manager-resources/policies-2/social/ Glen Ellyn Public Library http://gepl.org/about/policies/social-media-use-policy/ http://gepl.org/about/policies/social-media-use-policy/ City of Boynton Beach http://icma.org/en/icma/knowledge_network/documents/kn/Document/30 1893/City_of_Boynton_Beach_Florida_Administrative_Policy_Manual
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Important to convey your personal brand. Use Twitter, LinkedIn, etc. to build a personal brand online. When employers Google you, they find content you’ve created. For some recruiters, a lack of a professional digital footprint is viewed as a negative. It takes time to build a following.
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Make a list of places you can see yourself in the future Use Linkedin to connect professionally and look for trends Join groups Participate in group discussions Post your own “feeds” from Social feeds, news portals such as Chronicle.com, etc. Use Twitter and a Blog for staying active and visible in the profession/field Don’t just tweet, follow others as well
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“network positions are a function of human capital”.
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