1. Ram 2500/3500 Competitive Comparison

2. Ram 2500/3500 Competitive Comparison

3. Ram 2500/3500 Competitive Comparison

4. The Heavy-Duty Market Ram 2500/3500 is the number-one selling diesel truck in Canada (2010 and CYTD 2011) Ram 2500/3500 is the lowest-priced heavy-duty in the market Opportunity exists to increase our Ram Heavy Duty market share

5. Competitive Challenges Ford HD’s new 6.7-litre V8 Power Stroke Turbo Diesel and new 6-speed heavy-duty transmission Chevy has a hard-core following who believe in their Allison transmission Chevy Silverado HD was named Motor Trend 2011 “Truck of the Year”

6. Why People Buy Pickups Power 4x4 Capability Towing Capability Testing Results Key Reasons to buy Ram 2500/3500 Competitive Walkaround

7. Today’s Vehicles Ram 3500 4x4 Crew Cab SLT – High-Output 6.7L Cummins ® Turbo Diesel

8. Today’s Vehicles Ford F-350 4x4 Crew Cab XLT – 6.7L Power Stroke ® V8 Turbocharged Diesel

9. Today’s Vehicles Chevrolet Silverado 3500 4x4 Crew Cab LT – Duramax ® 6.6L V8 Turbo Diesel

10. Compare Power

11. Ram 2500 5.7L HEMI® V8 VVT 383 hp @ 5,600 rpm 400 lb-ft of torque @ 4,000 rpm New standard 6-speed automatic – Electronic Range Select (ERS) – Tow/Haul mode Ford F-250/F-350 6.2L V8 385 hp @ 5,500 rpm 400 lb-ft of torque @ 4,500 rpm TorqShift 6-speed automatic – New in 2011 – Same for gas or diesel Compare V8 Gasoline Engines

12. Ram 2500 5.7L HEMI® V8 VVT 383 hp @ 5,600 rpm 400 lb-ft of torque @ 4,000 rpm New standard 6-speed automatic – Electronic Range Select (ERS) – Tow/Haul mode Chevy Silverado 2500/3500 Vortec 6.0L V8 360 hp @ 5,400 rpm 380 lb-ft of torque @ 4,200 rpm 6-speed automatic Compare V8 Gasoline Engines

13. Ram 2500/3500 6.7L Cummins® HO Turbo Diesel I-6 350 hp @ 3,000 rpm Unsurpassed 800 lb-ft of torque @ 1,600 rpm Class-exclusive 6-speed manual 6-speed automatic Ford F-250/F-350 6.7L Power Stroke Turbocharged Diesel V8 400 hp @ 4,500 rpm 800 lb-ft of torque @ 1,600 rpm 6-speed automatic Compare Diesel Engines

14. Ram 2500/3500 6.7L Cummins® HO Turbo Diesel I-6 350 hp @ 3,000 rpm Unsurpassed 800 lb-ft of torque @ 1,600 rpm Class-exclusive 6-speed manual 6-speed automatic Chevy Silverado 2500/3500 Duramax® 6.6L Turbo Diesel 397 hp @ 3,000 rpm 765 lb-ft of torque @ 1,600 rpm 6-speed Allison® automatic Compare Diesel Engines

15. B20 Biodiesel Fuel Ford HD’s 6.7L Diesel and Chevy Silverado HD’s 6.6L Duramax ® diesel engines can run on fuel blends up to 20 percent biodiesel (B20) Ram offers a B20 biodiesel option for fleet

16. B20 Biodiesel Fuel After July 31, 2011, diesel fuel sold in Canada must contain an annual pool average of 2% renewable content Most diesel engines can run on B 5 which will become more readily available to meet provincial and Federal requirements B20 is still difficult to find at gas stations

17. No DEF Required Ram HD’s 6.7L Cummins ® Turbo Diesel The only heavy-duty diesel in the market that does NOT require a Diesel Exhaust Fluid (DEF) system to meet stringent Canadian emissions standards

18. DEF Is An Additional Expense Adding DEF is an additional expense and hassle for Ford and Chevy HD diesel owners DEF usage is dependent on how you drive – generally about 2% of fuel used Ford HD has a 18.9-litre DEF tank – 24,135 km (15,000 miles) per year – At 19.6L/100 km fuel = 94.63L DEF (2%) – That’s 5 complete fill-ups of the DEF tank – At $13 per US gallon – that’s $325 per year

19. DEF Can Be A Hassle DEF is affected by outside temperatures – Evaporates in hot weather – Freezes and gets slushy below -11.1° C (12° F ) Can’t store DEF in vehicle DEF-filler opening locations – Under the hood for Chevy Silverado HD – Behind the fuel filler door on Ford HD. Some prefer this location, especially if using a DEF pump

20. DEF Can Be A Hassle Chevy HD and Ford HD send the driver “messages” in the vehicle info centre that it is nearly time to add DEF – Easy to misjudge how much DEF to buy or add to tank – Overfilling the DEF tank can cause damage to the tank

21. Failure To Add DEF Failure to add DEF when needed or allowing the tank to run out results in vehicle depowering or idle For example, in the Ford F-250/F-350: – If the DEF tank is 159 km (99 mi.) from empty, the vehicle is limited to 89 km/h (55 mph) – If the vehicle has gone 322 km (200 mi.) after 0 km DEF, the vehicle is limited to 80 km/h (50 mph) – In 483 km (300 mi.) after 0 km DEF, the engine is limited to idle only (when refueled)

22. Cummins® HO 6.7L Turbo Diesel Legendary Cummins ® DNA Only HD diesel with inline 6-cylinder design Only HD diesel with cast-iron block and head

23. Ram 6.7L I-6 diesel – Dipstick easily accessible Ford 6.7L V8 diesel – 5'11" man must climb on the truck to reach dipstick Cummins® vs Power Stroke®

24. Ram 6.7L I-6 diesel – Fewer moving parts – Easier to service Ford 6.7L V8 diesel – 50% more moving parts – More complex – More difficult to service Cummins® vs Power Stroke®

25. A heavy-duty is the sum of its parts Ford’s plastic intake manifold.

26. Claim Showdown Claim: – Ford claims better HD fuel economy with diesel engines Answer: – No Ford or GM video claims against our Cummins ® HD engine are valid. That includes fuel economy, towing, acceleration or any other claim. All the Ford videos do not show the Cummins ® HO that provides 800 lb-ft of torque.

27. Claim Showdown Claim: – Okay, what about Ford’s gas-engine fuel economy video claim versus Ram HD with the HEMI ® ? Answer: – This test is also out of date since the new 6-speed transmission (2012) doesn’t equip the Ram shown in the testing. But, that old test is worth examining to show how skewed Ford tests can be.

28. Claim Showdown Claim: – So Ford’s tests aren’t verified. Chevy has tests that are run by AMCI. Are those tests valid? Answer: – AMCI is a respected third-party testing company. The problem with Chevy’s tests is they are strictly heavy-duty comparisons, but they do not include the Cummins ® HO engine. Therefore, none of their diesel powertrain comparisons is valid.

29. Compare 4x4 Capability

30. Ram HD 4x4 Highlights Ram HD offers two part-time heavy-duty 4x4 systems: – Manual – shift-on-the-fly: 3 operating ranges plus a Neutral (allows for “flat towing” behind another vehicle) – Electric – shift-on-the-fly: 3 operating ranges plus a Neutral. Instrument panel activation

31. Competitors’ 4x4 Systems Ford HD 4x4 offers two 4x4 systems: – Manual with manual locking hubs – Electronic shift-on-the-fly with auto/manual locking hubs Chevy Silverado HD offers: – A 2-speed part-time system: either manual or electric with an on-dash rotary dial – An available Eaton automatic locking rear differential (standard on LTZ)

32. Ram 2500 Power Wagon® The award-winning, most capable factory-equipped off-road-ready pickup on the road – Electric-locking front and rear differentials – Electronic disconnecting front sway bar – 4.56 axle ratio for hill climbing – 5,443 kg (12,000 lb) Warn ® winch – Underbody skid plates – Bilstein ® gas-charged monotube shocks

33. Fully-Boxed vs C-Channel A strong, fully boxed frame is a great foundation for off-roading, hauling and towing Ram 3500 and Chevy Silverado 3500 have fully boxed frames Ford F-350 is boxed up front but is C-channel from the engine’s firewall to the back

34. Uneven Ramp Test Video [Play video of uneven ramp test]

35. Compare Towing

36. Maximum Towing Numbers 2012 Ram 3500 Regular Cab 4x2 has a highly competitive maximum towing rating of 10,319 kg (22,750 lb) (with Max Tow Package, 5 th wheel [gooseneck] hitch) 2012 Ford HD’s maximum is 10,297 kg (22,700 lb) 2011 Chevy HD’s maximum is 9,843 kg (21,700 lb)

37. Max Tow Package The Max Tow package (AHC) is available on Ram 3500 models with Dual Rear Wheels and includes: – 4.10 axle ratio – for increased pulling power and faster acceleration with a heavy trailer Ideal if towing on varied terrain – Dual transmission oil cooler – for optimum cooling protection for extreme duty cycle operations. Ideal if towing on steep grades or during extreme heat

38. Claim Showdown Claim: – Ford claims a best-in-class conventional towing (ball hitch) capacity of 7,938 kg (17,500 lb) Answer: – Ram does not recommend conventional towing past 5,443 kg (12,000 lb). For towing above that weight, Ram states that you must use a 5 th wheel (gooseneck) hitch – and our trailering specs reflect that.

39. The Ultimate Tow Vehicle Ram HD equipped with the Cummins ® Turbo Diesel engine is the ultimate tow vehicle. It includes: – Tow/Haul mode – Standard diesel exhaust brake – 4-wheel ABS – with 355-mm (14-in) rotors – Electronic brake force controller

40. Testing Results

41. Lane Change Course simulates an emergency lane change Ram 3500 HO and Ford F-350: 5 runs Chevy Silverado 3500: 7 runs Lane Change Ram 3500 HOFord F-350Chevy Silverado 3500 Average speed (km/h) 53.854.057.0 Average time (seconds) 3.483.493.30

42. Lane Change [Play 3500 Lane Change Video] 5:36:00 – end of 5:37:21

43. Acceleration 0 to 80 km/h Ram 3500 HO: 9 runs Chevy Silverado 3500 and Ford F-350: 8 runs Ram 3500 (previous): 11 runs Acceleration 0-80 km/h Ram 3500 HO Ram 3500 (previous) Ford F-350Chevy Silverado 3500 Average time (seconds) 8.168.337.777.94

44. Acceleration With Trailer 0 to 70 km/h Ram 3500 HO: 4 runs Ford F-350: 5 runs Chevy Silverado 3500: 4 runs Weight of loaded trailer: 2,041.2 kg (4,500 lb) Acceleration with Trailer 0-70 km/h Ram 3500 HOFord F-350Chevy Silverado 3500 Average time (seconds) 9.698.779.43

45. Acceleration With Trailer [Play 3500 Acceleration With Trailer Video] 5:33:42 – end of 5:34:56

46. Braking 80 to 0 km/h Each vehicle goes for 8 runs Average of the best 5 runs Braking 80-0 km/h Ram 3500 HOFord F-350Chevy Silverado 3500 Average stopping distance (metres) 34.336.933.0

47. Slalom 3500 Dual Rear Wheel models 23-turn course Each vehicle is timed during 5 runs through course Slalom Ram 3500 HOFord F-350Chevy Silverado 3500 Average speed (km/h) 39.037.2 Average time (seconds) 10.310.810.7

48. Slalom [Play 3500 Slalom Video] 5:22:57 – end of 5:24:18

49. Rough Road Course 3500 Dual Rear Wheel models Simulated bumpy road course S curves Not timed – driver observations and impressions

50. Rough Road Course [Play 3500 Rough Road Course Video] 5:38:13 – end of 5:40:22

51. Walkaround

52. Walkaround: Front Ram 3500 – Ram HD is available in Regular, Crew and Mega Cab® models, 4x2, 4x4, with a short or long bed – Every Ram features that bold, in-your-face Ram exterior design Forward raking grille Lightweight aluminum hood Excellent aerodynamics

53. Walkaround: Front Ram 3500 – Ram 3500 ST with Dual Rear Wheels, equipped with the legendary 6.7L Cummins Turbo Diesel engine – It’s common for Cummins-equipped Ram trucks to exceed 500,000 km; some surpass 1.6 million kms mark – proof of QRD – Only diesel-powered HD pickup that does not require DEF – Includes integrated diesel exhaust brake – Class-exclusive 6-speed manual standard with diesel

54. Walkaround: Front Ram 3500 – 6-speed automatic with ERS and Tow/Haul is available and includes Power Take Off (PTO) covers on both side of the transmission – Two tow hooks – standard on Ram 3500 and every diesel- powered Ram HD – Under the hood Hood insulation Light has a bezel and spreads a broad beam of light across the engine compartment; stays on Battery blanket to insulate battery (heat kills batteries) Cover between grille and engine block to keep area free or debris

55. Walkaround: Front Chevy Silverado 3500 – Most conservative exterior design of all three – Under the hood Hinges to hold up hood (not pistons) No light under the hood (optional) No battery blanket – heat kills batteries DEF fill is under the hood – Ram 3500 doesn’t need one

56. Walkaround: Front Ford F-350 – Exterior Ford styling shared with Fusion, Edge and Expedition – bar grille – Under the hood Messy, lots of wires and hoses – poor air flow No hood insulation Light is a bare bulb with a time-out feature and an on-/off switch Not a complete battery blanket like Ram’s At the front, there’s a gap between the grill and engine block where debris can lodge F-250/F-350 – oil change interval is 5K miles; with a Max Tow package, it’s 2500 miles

57. Walkaround: Driver Side Ram 3500 – Ram HD has triple-sealed doors to help minimize wind noise in the cabin; Ford and Chevy are double sealed – The door opening is on the side of the vehicle, not in the front like Ford and Chevy. Improves aerodynamics, no “whistling” as there is no air directed into the door opening – Ram 3500 DRW wheel flare are one piece of steel … Ford’s are fiberglass

58. Walkaround: Driver Side Ram 3500 – All three HDs have 4-wheel disc brakes; Ram HD has the largest service brakes in its class – ESC is now standard on all SRW Ram HD models

59. Walkaround: Driver Side Ram 3500 – Ram HD 4x2 come standard with power-assisted rack and pinion steering. Ram HD 4x4 models have standard power-assisted steering with recirculating ball – same as on Ram Power Wagon® -- the most capable off-road full-size pickup (Chevy has recirculating ball, Ford doesn’t list type of power steering – Manoeuvrability: Ram HD’s turning diameter is 2 metres less than Chevy, 1 metre less than Ford (2500 Crew Cab models)

60. Walkaround: Driver Side Use wheeled mirror to show – Ram and Chevy have fully boxed frames; Ford is a C-channel frame and open to road debris and gunk – Exhaust system serviceability. Ram HD exhaust is built in segments, if there is a break in the exhaust system, that sections can be taken out and replaced. Ford HD and Chevy HD have a single exhaust pipe that runs from the manifold back to the tail pipe – more than 1.5m (5 feet) long – not easily serviced and potentially expensive for repairs Ford’s fuel filler has a gap where dirt and debris can get in and clog the fuel filter; DEF filler in a more accessible place than Chevy HD’s – Ram HD doesn’t need DEF

61. Walkaround: Rear 2012 Ram 3500 with the Cummins ® diesel and a 4.10 axle ratio has an impressive 13,608 kg (30,000 lb) maximum GCWR (based on 350/3500 pickups) 2012 Ram 3500 has a highly competitive maximum towing capacity of 10,319 kg (22,750 lb) (requires Max Tow package) (based on 350/3500 pickups) Every Ram HD comes standard with a Class IV trailer hitch receiver with a 4- and 7-pin wiring harness A 5 th wheel (gooseneck) hitch is available from MOPAR ® Accessories. Ford does offer a factory 5 th wheel hitch

62. Walkaround: Rear Ram HD Crew Cab and Mega Cab come with a power sliding rear window (backlight); a sliding backlight is available on Regular Cab (standard on SLT) Ram HD now offers the very popular class- exclusive RamBox ® ; it is also available on 6'4" beds (SRW). Special Value Pricing on RamBox will mean more customers who want it can get it

63. Walkaround: Rear Ram HD box/bed – Exceptional fit and finish, no gaps or exposed bolts – Offers an optional spray-in bedliner 3-yr/60,000 km warranty Approximate 4.5 kg (10 lb) weight savings over the drop-in bedliner Minimizes NVH Highly durable material tested for UV stability, chemical and abrasion resistance and overall quality adhesion to truck surface Textured, no rubbery feel like an aftermarket spray on No need to go back with the truck, comes from the factory

64. Walkaround: Rear Ford HD box/bed – Fit and finish not as good as Ram’s, lots of box gaps in the sheet metal, exposed bolts – Offers an optional spray-in bedliner Not as nice as the one in Ram – Trailer hook-up harness wires hang way below the bumper where they’re hard to get to – Ram is much more convenient, at the left by the license plate – License plate lights attached to the rear bumper step where they can easily be cracked off by a work boot – Cargo step and assist bar Doesn’t lock when it gets dirty Plastic fittings – questionable durability Narrow step, especially with a work boot Easy to break off the hinged part when carrying a load up the step to the bed Assist bar isn’t a solid feature – has quite a bit of play, not a sturdy feel to it

65. Walkaround: Rear Chevy HD box/bed – Both Chevy and Ford have the license plate lights attached to the rear bumper step where they can be easily be broken – Ram is the only pickup that has the license plate lights recessed into the bumper where they’re out of harm’s way – Plus, Chevy has a 7-pin wiring harness only, Ram has a 4-pin and a 7-pin

66. Walkaround: Passenger Side Ram 2500 is the lowest-priced diesel in the heavy- duty market – $34,345 for Ram 2500 ST, over $1,000 less than Ford or Chevy Ram HD with the HEMI engine is backed by a 5- year/100,000 km Powertrain Limited Warranty Ram HD with the Cummins engine is backed by an unsurpassed 5-year/160,000-km Diesel Powertrain Limited Warranty – 60,000 km more than Ford offers

67. Walkaround: Passenger Side Ram 3500 Crew Cab SLT has more standard features and still costs less than Silverado 3500 Crew Cab: satellite radio, power-sliding rear window, receiver hitch, 4 and 7-pin wiring harness to name a few For 2012, the Rear Backup Camera is now standard equipment on all Ram Laramie models And there’s a new monotone paint option for Ram Outdoorsman and Laramie Longhorn editions

68. Walkaround: Interior Ram HD has a very comfortable benchmark, world- class interior – Premium seating, soft-touch materials, easy-to-use controls and numerous storage options, including a dual glovebox – The Chevy interior is more car-like: smaller steering wheel, car-like dimensions on the switches Standard side curtain air bags offer protection to front seat outboard occupants on Regular Cab, and front and rear seat outboard occupants on Crew Cab and Mega Cab ®. And, there’s standard side-seat air bags (late availability) – Side air bags are optional on Chevy Silverado HD

69. Walkaround: Interior Interior Lighting – Ram HD switches and lights are well done and easy to operate in the dark with work gloves. Door handles light up, puddle lights for entry/egress at night – Ford HD: Gauges are LED; start up technology screen; good trailer brake controller position; good power trailer mirrors that extend, fold in and adjust – Chevy Silverado HD: lettering that identified the switches lit up, but was very small; the 4x4 rotary dial modes were nearly unreadable at night

70. Walkaround: Interior New Ram brand steering wheel with front-mounted cruise control buttons. And, Ram offers an available heated steering wheel Ram’s front seats are either buckets with a full- sized floor console with shifter or split-bench seats (40/20/40) with a folding centre armrest that doubles as a business console Ram Crew HD has class-exclusive in-floor storage bins. They are water tight to allow them to be used as ice chests. Ford has underseat storage only

71. Walkaround: Interior Need to carry a crew? Ram Mega Cab® has the largest interior volume in its class Ram HD features Uconnect Media Centre radios with available voice command, navigation, iPod control, Sirius satellite and HDD (hard disk drive) – 430N (RHB) is Garmin; 730N (RHR) is Harman Only Ram offers satellite radio with 12-month no extra charge subscription; Ford comes with 6 months of service; Silverado comes with 3 months of satellite service

72. Summary QRD and Perceived Reputation Discussion – Some truck buyers have been reluctant to consider Ram HD because they’re loyal to Chevy or Ford, or because of what others have been saying – But, they haven’t shopped Ram in awhile Interiors are now very comfortable as well as practical, plenty of covered bins and locking storage HEMI and Cummins diesel engines are proven and their reputations for reliability and dependability are legendary

73. Summary QRD and Perceived Reputation – Cummins-equipped Ram trucks are in it for the long haul – regularly exceeding 500,000 km in service. It’s backed by an unsurpassed 5-year/160,000-km diesel Powertrain Limited Warranty – longer than Ford’s – Cummins has Cummins High Mileage Club for owners of diesel trucks that have reached various high-mileage milestones. Many owners have reported a million kilometres on their Cummins-powered Ram pickups – Cummins is such a great engine that Ford uses it where it counts, in their Medium Duty trucks!

74. Reasons To Buy Ram 2500/3500

75. Impressive capability with Cummins ® durability (350/3500) Maximum towing capacity of 10,319 kg (22,750 lb) (350/3500) Unsurpassed diesel torque – 800 lb-ft (with auto.) Gross Combined Weight Rating – 13,608 kg (30,000 lb) (3500) Unsurpassed 5-year/160,000 km Diesel Warranty

76. Reasons To Buy Ram 2500/3500 383-hp 5.7L HEMI ® V8 with new 6-speed automatic (standard) High-mileage 6.7L High-Output Cummins ® Turbo Diesel (available) No Diesel Exhaust Fluid (DEF) required Class-exclusive diesel with a manual transmission Powerful and proven standard diesel exhaust brake Industry-exclusive RamBox ® Most spacious heavy-duty truck (Ram Mega Cab ® ) Best-selling diesel pickup in Canada (2010 and 2011 CYTD)