1. What is Culture? How a society lives and organizes itself.

2. 6 ASPECTS OF CULTURE 1)Social organization 2)Social norms 3)Learning & technology 4)Arts 5)Spiritual beliefs & religion 6)Language & symbols

3. Cultural Diffusion The interaction of different cultures with each other (exchange of customs, traditions, etc.) The interaction of different cultures with each other (exchange of customs, traditions, etc.) Direct diffusion Direct diffusion – Direct contact (close proximity, trade, intermarriage, warfare) Hockey from Canada to U.S. Hockey from Canada to U.S. – Forced = through conquest (i.e. Conquistadors in New World enforced Christianity) Indirect diffusion Indirect diffusion – Spread through middleman or third culture Media such as TV, Internet spread culture w/out direct contact Media such as TV, Internet spread culture w/out direct contact

4. Effects of Cultural Interaction Positives? Positives? – Innovations, New ideas – Spread of literacy, education – Understanding & appreciation Negatives? Negatives? – Ethnocentrism & ethnic conflict – Discrimination – racism & racial conflict – Loss of a culture/language – Cultural leveling? World culture?