1. BPMM 3133 RETAILING MANAGEMENT
Student’s Name
Matrix Number
Nur Hidayu Bt Ali
230106
Nor Izzati Bt Azizi
230154
Azwa Bt Osman
230161
Norsyamila Bt Bakar
230184

3. CONTENT Introduction Mission & Vision Product Offered Target Market
Retail Objectives
Retail Marketing Mix
Control Mechanism
Suggestion & Recommendation

4. INTRODUCTION TO Joe C. Thompson, Jr. is the founders of 7-eleven.
The first Australian store was opened in August 1977.
In World wide, 7-Eleven operates more than 55,000 stores in 16 countries.
Open 24 hours.
These conveniences quickly became popular in other countries.
The numbers of International outlets at this time were some 2,500 stores.
As result from 2010, the number worldwide is workers.
International chain of retail convenience stores that operates primarily as a franchise.

6. MISSION VISION MISSION & VISION
to be customer Convenient Neighborhood Store.
to make life a little easier for their customers.
‘being where when customers need, whenever customers need ’.
MISSION
to be the Best Retailer of Convenience .
Make someone’s day and life a little easier.
VISION

7. Frozen soft drink (Slurpee ) known as big gulp.
PRODUCTS
OFFERED
Frozen soft drink (Slurpee ) known as big gulp.
Milk
Egg
Bread
Fresh salad
Prepaid

8. TARGET MARKET
Fast Fixers, which is young age within 18 to 34 also called as SINKs.
Fast Fixers has Junior Junk Junkies, which is subset of Fast Fixers that age within 16 to 21.
Go-Getters that younger within age 18 to 34 both Single Income, No Kids (SINKs) and Double Income, No Kids (DINKs).
Relaxed Run-Abouters consist age within 18 to 44
In transit top-ups customer. Age 18 to 34 females that have Double Income, No Kids and younger families characteristic also called as (DINKs).

9. SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats

10. Satisfaction of Customers
Retail objectives
Satisfaction of Customers
Image

11. RETAIL MARKETING MIX Product Retail Image Price Location
Promotion
Customer Service
Location
Retail Image

12. Control Mechanism Product Price Promotion Customer Service Location
Retail Image

13. SUGGESTION & RECOMMENDATION
PRODUCT
increasing a non-food product to enhance customer to visit their franchise
depth of assortment
PRICE
Multiple Unit Pricing strategies(buy two get discount)
PROMOTION
Promote on TV to enhance consumer

15. THANK YOU