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Published bySamson Parsons Modified over 9 years ago
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Yellow Letter Marketing Zach Braunel YellowLettersComplete.com
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Overview What are yellow letters Why they work What to say on yellow letters Where to send them When to send them Handling the calls YellowLettersComplete.com
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Yellow Letters Are… High-response direct mail marketing method Path to off-market properties Tool that can get property sellers consistently calling you YellowLettersComplete.com
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Why do Yellow Letters generate so many responses? Hand addressed envelope Concise message Local phone number Local return address YellowLettersComplete.com
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Postage First Class o Quick delivery o Gets postmarked o Expensive! Standard o Usually lands within a few days o No postmark o Cost savings YellowLettersComplete.com
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Example of Front of Envelope StandardFirst Class YellowLettersComplete.com
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Return Address Examples YellowLettersComplete.com
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Letter Templates More templates on website YellowLettersComplete.com
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Popular Mailing List Options Absentee Owned o Purchase Date o Date of Birth Owner Occupied o Adjustable Rate Mortgage o Purchase Date Notice of Default Email info@YellowLettersComplete.com for a countinfo@YellowLettersComplete.com o County, city or zip code YellowLettersComplete.com
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Target Area Lead quality vs geography Buyers list Pull by county, city or zip code YellowLettersComplete.com
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Mail Timing Target days for letters to land Stagger your mail dates Number of touches Timing of follow-up letters YellowLettersComplete.com
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Handling the calls Take them yourself Answering Service Train someone YellowLettersComplete.com
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Cost Per Phone Call Received Mail PieceBudgetQuantity Sent Average Response Rate Calls Received Cost Per Call Postcard$5001000.5%5 $100 Yellow Letter $5005005%25 $20 YellowLettersComplete.com Assumptions: 49¢ per postcard 99¢ per yellow letter
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Contact Us YellowLettersComplete.com Info@yellowletterscomplete.com 1-888-294-0780 YellowLettersComplete.com
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