1. YouTube.com Optimize For SEO

2. This is a guide to setting up each video to Maximize it’s potential reach through Search Engine Optimization These steps will work with any type of video you use in YouTube

3. The first step is you need a video You can upload a video you recorded (from your phone or digital camera) You record a video directly into YouTube with a webcam You can create a video with images in YouTube’s editor However you get there, you need a video

5. While your video is processing, start SEOing your video The first part is the Title -

6. This not necessarily the “title” of the video This is where you show Google the first time that this video is relevant to a search Remember the Hummingbird – Semantical questions need semantical answers Use the key phrase suggestion tool – Ubersuggest.org Use the pipe symbol | and add your name and phone number to the title for additional branding

8. The next part of SEOing your video is your Description This works the same as a Blog Post With 1 small variance The first 2 sentences of your description will be displayed in the Google result You can increase website clicks by starting your description with your web site You MUST include the http:// for it to be clickable

10. Now you need to set Tags for your video This helps YouTube categorize your video and show it to relevant searchers You can have lots of tags (use key phrases as tags also) Type in the tag and put a comma at the end to start next tag

12. Make your video Local Geo Tag your video Click the “Advanced Settings” option

13. Type in your Zip code and click search

16. One last piece to boost the SEO Make a Transcript and Caption Start by going to your Video Manager and click the Video thumbnail

17. Select the closed captioning option UNDER not IN your video

18. Set the default language (couple hundred)

19. Select the automatic English version (only one available)

20. Click either edit button

21. You can SEO the transcript (no one is going to “turn on Closed Captioning” to watch your video If does not need to match up “exactly” with what you are saying Put your key phrase from your title in description in the transcript

22. Publish Edits

23. Done –

24. Tomorrow we will be going into all the Ninja techniques you can use to increase conversion Get that Phone Ringing!!!!!