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XYZ COMPANY INTRODUCES “PERSONAL DENTIST”. Introduction  Information about “Personal Dentist”  Information about Brazil’s market  Market export strategies.

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Presentation on theme: "XYZ COMPANY INTRODUCES “PERSONAL DENTIST”. Introduction  Information about “Personal Dentist”  Information about Brazil’s market  Market export strategies."— Presentation transcript:

1 XYZ COMPANY INTRODUCES “PERSONAL DENTIST”

2 Introduction  Information about “Personal Dentist”  Information about Brazil’s market  Market export strategies  Market screening process  Conclusion

3 About “Personal Dentist”  All natural  Affordable  Easy to use  Clinically proven to work  Safe for all ages

4 Brazil People are friendly and open-minded Population is growing Basic need for “Personal Dentist” Great opportunity for XYZ Company Brazil’s market has potential

5 (Characteristics of Brazil) GDP/capita, GDP capita growth rate, and size of market  GDP/capita= $9,700 estimate in 2007  GDP/capita growth rate= 4.5%  Population estimated 190,010,647  We want GDP to grow  Continue to follow Brazil’s economy

6 Market Screening *Basic Need*  Personal hygiene is a factor  Health concerns  Poor dental habits  Situation is getting worse  “Personal Dentist” can change this

7 Exchange Rate Trends  1 USD = 0.594884 BRL  BRL looks strong  Looking good for XYZ Company  Rates can change  Must be prepared

8 Import Restrictions  Brazil 13 th largest export market  “Personal Dentist” no hazardous materials  Toothpaste tube is approved  Shipping package is approved  All government guidelines are followed

9 Price Controls  Import tax  Brazilian Tax ID  Customs fees  Tariffs  Duties and Tax

10 Import Duties - Duty and Tax  Brokerage Fee  Warehouse Tax  Handling Charge  Administration Commission  Additional Port Tax

11 Import Duties Duty and Tax (continued)  Merchant Marine Renewal Tax

12 Documents Needed  Register with Foreign Trade SECEX  Certificate of origin  Commercial invoice  Marked samples for demos  Air way bill

13 Government and Public Attitude Toward Buying American Products  Brazilian government is Federal Republic  Strong financial ties to U.S.  Laws are followed  Current attitudes are peaceful/trusting  “Personal Dentist” will benefit people

14 Competition  Colgate  Crest, Oral-B  Well known companies  Strong background  Well known and trusted products

15 Sociocultural Forces (Attitudes and Beliefs, Languages, Education)  Culture/ very diverse nature  Religion is mostly Catholicism  Portuguese, only official language  Minimum 8 year education  Culture/beliefs are simple

16 Export Marketing Strategies  Start promotional demos  Sponsor non-profit organizations  Keep sales communication with clients  Send employees as spokespersons  Educate public about dental health

17 Conclusion  Knowledge of “Personal Dentist”  Knowledge of Brazil’s Market  Knowledge of Market Screening Process  Knowledge of Marketing Strategies  Ready, Set, Go!

18 References  Ball, D. A., McCulloch, W. H. Jr., Frantz, P. L., Geringer, J. M., & Minor, M. S. (2006). International business: The challenge of global competition (10th ed.). New York: McGraw-Hill.  Colgate-Palmolive Company, (2008). Retrieved August 19, 2009, Web site: http://www.colgate.com/app/Colgate/US/HomePage. cvsp

19 References continued Fed-ex, (2008). Retrieved August 19, 2009, Web site: http://www.fedex.com/us/international/irc/profiles/irc _br_profile.html?gtmcc=us  Free Trade Areas of the Americas, (2008). Retrieved August 19, 2009, Web site: http://www.ftaa- alca.org/spcomm/soc/Contributions/Miami/cscv82_e. asp

20 References continued  Newman, F (2006). Basic Business in Brazil. Retrieved August 19, 2009, Web site: http://www.brazilbrazil.com/basicbiz.html  New York Times, (2005). Brazil and the United States. Retrieved August 19, 2009, Web site: http://topics.nytimes.com/top/news/international/cou ntriesandterritories/brazil/index.html?inline=nyt-geo

21 References continued  Fed-ex, (2008). Retrieved August 19, 2009, Web site: http://www.fedex.com/us/international/irc/profiles/irc _br_profile.html?gtmcc=us  Free Trade Areas of the Americas, (2008). Retrieved August 19, 2009, Web site: http://www.ftaa- alca.org/spcomm/soc/Contributions/Miami/cscv82_e. asp

22 References continued  Newman, F (2006). Basic Business in Brazil. Retrieved August 19, 2009, Web site: http://www.brazilbrazil.com/basicbiz.html  New York Times, (2005). Brazil and the United States. Retrieved August 19, 2009, Web site: http://topics.nytimes.com/top/news/international/cou ntriesandterritories/brazil/index.html?inline=nyt-geo

23 References continued  Procter & Gamble, (2008). Retrieved August 19, 2009, Web site: http://pg.sitebase.net/global/latin_america/pages/cont ent/brazil.html  World Fact Book. (July, 2008). 2008 World Fact Book. Retrieved August 19, 2009, from https://www.cia.gov/redirects/factbookredirect.html

24 References continued  World Health Organization, (2006). Retrieved August 19, 2009 Web site: http://www.wto.org/english/thewto_e/countries_e/bra zil_e.htm  X-Rates, (2008). Retrieved August 19, 2009 Web site: http://www.x-rates.com

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