4.  What kinds of people are most likely to buy this product: teenagers, parents with young children, adults or senior citizens (age 65 and older)?  Imagine that you are writing an advertisement for this product: Which three words best describe the product: delicious, refreshing, powerful, nutritious, cool?

5. ProductStudent 1Student 2Student 3Student 4 Drinks Snack Foods Toothpaste Electronics Directions: 1.Work in groups. Complete the chart with the names of products that you usually buy. 2.Discuss the questions below as a group 1.Do you know any TV commercials or other advertisements for these products? If so, describe the advertisements. 2.Do advertisements sometimes convince you to buy products? Explain.

6. Creative and effective ads should seek to: Attract attention and retain attention. Communicate the key benefits Achieve the objective of the advertising strategy. Avoid errors Balance between words and visuals

7.  Each group must create one advertisement  Your advertisement MUST BE COMPLETED by the end of class  Each group must have: ◦ A designer/drawer (at least 1 person) ◦ A manager – you will explain the ad to the class ◦ A writer – for your ad’s slogan – you CANNOT use a slogan already used by your product ◦ Slogan = a word or phrase that is easy to remember and is used by a group or business to attract attention

8.  Poll Report! (DUE 11/29)   DUE TOMORROW:  Section C (page 2-3) Vocabulary  Read the article on page 4  Answer the questions on page 5-7