1. Elements of Design
COLOR

2. Today we will… Define color.
Identify primary, secondary, and tertiary colors.
Develop a color wheel.
Identify a color as a tint, shade, or tone.
Distinguish between the types of color schemes.

3. Color is…
the visual response of the eye to various reflected wavelengths and pigments.

4. Color Is one of the most important elements of a design
It gives a design life, energy, and personality

5. No Ugly Colors!!!
It is improper use or placement of color that makes a color objectionable.

6. The Color Wheel What we use to study colors and their relationships
Made up of 12 colors (hues)
hue= a particular color
3 categories:
Primary
Secondary
Tertiary

7. Primary Colors RED, YELLOW, and BLUE
Colors from which all others are made
Building blocks for the color pigment system

8. RED
Advancing
Exciting
Warm

9. YELLOW
Brilliant
Cheerful

10. BLUE
Cool
quieting

11. Secondary Colors The mixture of any 2 primary colors
YELLOW + RED = ORANGE
BLUE + YELLOW = GREEN
RED + BLUE = VIOLET

12. Tertiary Colors Primary color + adjacent secondary color
Formed by mixing a secondary color with one of its primary parents.
Primary color is always listed first

13. Tertiary Colors YELLOW-GREEN BLUE-GREEN BLUE-VIOLET RED-VIOLET
RED-ORANGE
YELLOW-ORANGE

15. Neutral colors/Earth Tones
Not seen on color wheel
BLACK, WHITE, GRAY
BROWN, BEIGE, TAN

16. TINT color + white Light yellow is a tint of yellow
Light blue is a tint of blue

17. SHADE color + black Maroon is a shade of red
Dark blue is a shade of blue

18. TONE
color + gray
Adding gray makes the brightness of a color decrease

19. Color Schemes What colors “match” or look good together in a design.
There are 5 types

20. Monochromatic one color Uses a single color to complete a design
Can become monotonous
Should use tints, tones, and shades
Ex. Red

21. Analogous 3 or more colors in sequence on the chart
Next to each other on the color wheel
Have a primary color in common
Harmonious, pleasing to the eye
Ex. Orange, Red-orange, and Yellow-orange

22. Complementary Direct opposites on the color wheel Contrast
Do not share a common color
Vibrant when placed side by side (can be hard to look at)
Create a focal point
(Red and green, blue and orange, yellow and violet)

23. Split Complementary- 3 colors
One color and the 2 colors on either side of its compliment
Ex. Red and (not green but) yellow green and blue green

24. Triadic 3 colors equally spaced on the color wheel Unrelated colors
Ex. Green, Orange, and Violet

25. Worksheet
Differentiate between the types of color schemes

26. Questions What is color? Why is color important in floral design?
What are the primary colors? Secondary colors? Tertiary colors?

27. More questions Light blue is a _______ of blue.
Maroon is a ________ of red
When we want to make a color dull we add______, and that is called______.

28. Summary