1. KIDS’ SAFE & HEALTHFUL FOODS (KSHF) PROJECT Aneesh Tosh, MD, MS Assistant Professor, Dept. of Child Health Division of Adolescent Medicine University of Missouri School of Medicine

2. KSHF Media Training February 26-27, 2012 February 26-27, 2012 Washington, D.C. Washington, D.C. Sponsored by AAP, Pew Charitable Trust, Robert Wood Johnson Foundation Sponsored by AAP, Pew Charitable Trust, Robert Wood Johnson Foundation

3. Who Attended? Food and school nutrition experts Food and school nutrition experts Pediatricians Pediatricians From Missouri From Missouri Keri Hubbard, Aneesh Tosh, and Kirsten Weltmer Keri Hubbard, Aneesh Tosh, and Kirsten Weltmer Other States Other States OH, DC, WI, CA, GA, NJ, AK, FL, HI, IA, KY, MS, NY, TX OH, DC, WI, CA, GA, NJ, AK, FL, HI, IA, KY, MS, NY, TX

4. Media Training GYMR Public Relations GYMR Public Relations What’s the real reason to do an interview? What’s the real reason to do an interview? To get your message out. To get your message out. Before any interview, identify the 3-4 points you want to make. Before any interview, identify the 3-4 points you want to make. Block and bridge Block and bridge The real issue is… The real issue is… The point that needs to be made is… The point that needs to be made is…

5. Small Groups Practiced media interviews Practiced media interviews Recorded and then played back for feedback from expert and the small group Recorded and then played back for feedback from expert and the small group

6. What We Learned Upcoming USDA standards for competitive foods Upcoming USDA standards for competitive foods Foods/beverages outside the school lunch program Foods/beverages outside the school lunch program Vending machines, school stores, and a la carte lines Vending machines, school stores, and a la carte lines Standards have not been updated in 30 years Standards have not been updated in 30 years USDA standards for school meal program updated in January (first in 15 years), implemented this fall. USDA standards for school meal program updated in January (first in 15 years), implemented this fall. 40% of schoolchildren consume competitive foods 40% of schoolchildren consume competitive foods

7. Public Support 80% support standards for competitive foods 80% support standards for competitive foods Bipartisan Bipartisan 84% of this support due to concern for children’s health 84% of this support due to concern for children’s health 68-83% realized that competitive foods were not healthful 68-83% realized that competitive foods were not healthful

8. Key Messages All foods and beverages available in schools should be healthy. All foods and beverages available in schools should be healthy. 50% of daily calories consumed during school hours 50% of daily calories consumed during school hours Healthier foods in schools will mean healthier kids. Healthier foods in schools will mean healthier kids. Improving school meals only takes us halfway. Improving school meals only takes us halfway. 40% of kids consume competitive foods 40% of kids consume competitive foods Schools can achieve this goal. Schools can achieve this goal. Examples of successful and profitable schools Examples of successful and profitable schools

9. Key Messages (cont.) Schools need to support healthy habits parents teach at home Schools need to support healthy habits parents teach at home Parents want their kids to eat healthy. Parents want their kids to eat healthy. Even the best parents can’t monitor what their kids eat and drink at school. Even the best parents can’t monitor what their kids eat and drink at school. This is an urgent issues that affects all of us This is an urgent issues that affects all of us Increased incidence of obesity, type 2 diabetes, and high blood pressure among children and adolescents Increased incidence of obesity, type 2 diabetes, and high blood pressure among children and adolescents

10. Thank you tosha@health.missouri.edu tosha@health.missouri.edu