2. Cheryl Davidson1 eMedia Proposed Marketing Plan Your Name Director of Internet Services

3. Cheryl Davidson 2 Product Definition Internet Media provider  Music and videos  Articles and trade papers  Historical papers archive Publishing service  Papers  Articles  Books  Games and more…

4. Cheryl Davidson 3 Product Positioning Licensed media download provider Interactive service provider Publishing service provider

5. Cheryl Davidson 4 Competition The big picture  Bookstores  E-sites  Media services Performance ratings  Position  Stability E M B Performance Price

6. Cheryl Davidson 5 Packaging & Fulfillment Product Positioning  Pricing  Look  Fulfillment issues COGs  Cost of goods vs. materials

7. Cheryl Davidson 6 Launch Strategies Launch plan  Product announcement Promotion budget  Product budget  Budget spread

8. Cheryl Davidson 7 Market Summary Early Adopters Mass Adopters Late Adopters Time Number of customers Changes in market share, costs, pricing, and competition

9. "All Media...All the Time" eMedia Proposed Marketing Plan Your Name Director of Internet Services

10. Cheryl Davidson 9 Product Definition Internet Media provider  Music and videos  Articles and trade papers  Historical papers archive Publishing service  Papers  Articles  Books  Games and more…

11. Cheryl Davidson 10 Competition The big picture  Bookstores  E-sites  Media services Performance ratings  Position  Stability E B M Performance Price

12. Cheryl Davidson 11 Market Summary Early Adopters Mass Adopters Late Adopters Time Number of customers Changes in market share, costs, pricing, and competition

13. Cheryl Davidson 12 Packaging & Fulfillment Product Positioning  Pricing  Look  Fulfillment issues COGs  Cost of goods vs. materials

14. Cheryl Davidson 13 Distribution Distribution plan and strategy Distribution channels  National  International Distribution operations  eMedia unit responsibilities  Schedules

15. Cheryl Davidson 14 Pricing Plans BasicStandardPremium Pay each occurrence Maximum 12 downloads per month Unlimited downloads per month Price range: $1.99 to $7.99 $11.95$19.95

16. Cheryl Davidson 15 Promotion & Marketing Launch plan  Product announcement Marketing  Karen Santos Promotions  Internet/Direct mail  Stores

17. Cheryl Davidson 16 Sales Outlook Cheryl Davidson

18. 17 THANK YOU! MediaLoft Our Partners The eMedia unit Cheryl Davidson