1. Ram 1500 Competitive Comparison

2. Ram 1500 Competitive Comparison

3. Ram 1500 Competitive Comparison

4. The Light-Duty Market Ram is the #2 selling vehicle in Canada Ram 1500 is Canada’s fastest growing choice of light-duty pickups More pickup owners are switching to Ram 1500 than to any other pickup Opportunity exists to increase our Ram 1500 market share Pickups are hot and so is the competition for market share in this segment

5. Competitive Challenges Ford F-150 introduced four new engines in 2011, including the highly publicized 3.5L EcoBoost engine Chevy Silverado is also offering a four-engine lineup (plus a hybrid-specific powertrain) Both Ford and Chevy have been making claims on the web and in their advertising about the superiority of their pickups

6. Ram 1500 Awards Ram 1500 (2011) – Best Full-Size Pickup, U.S. News & World Report – Automotive Best Buy Award winner, Consumers Digest

7. Why People Buy Pickups Power 4x4 Capability Towing Capability Testing Results Competitive Walkaround Key Reasons to Buy Ram 1500

8. Today’s Vehicles Ram 1500 4x4 Crew Cab SLT – 5.7L HEMI ® V8

9. Today’s Vehicles Ford F-150 4x4 Super Crew XLT – 5.0L V8 (new for 2011)

10. Today’s Vehicles Chevrolet Silverado 1500 4x4 Crew Cab LT – 5.3L V8

11. Compare Power

12. Ram 1500 5.7L HEMI® V8 VVT 390 hp @ 5,600 rpm 407 lb-ft of torque @ 4,000 rpm New standard 6-speed automatic Ford F-150 5.0L V8 360 hp @ 5,500 rpm 380 lb-ft of torque @ 4,250 rpm 6-speed automatic Compare V8 Engines

13. Ram 1500 5.7L HEMI® V8 VVT 390 hp @ 5,600 rpm 407 lb-ft of torque @ 4,000 rpm New standard 6-speed automatic Chevy Silverado 1500 Vortec 5.3L V8 326 hp @ 5,300 rpm 305 lb-ft of torque @ 4,600 rpm 6-speed automatic Compare V8 Engines

14. Compare V8 Fuel Economy 2012 Ram 5.7L HEMI® V8 with MDS 6-speed auto. 2011 Ford F-150 5.0L V8 6-speed auto. 2011 Chevy Silverado 5.3L V8 6-speed auto. 4x2 L/100 km (MPG) 15.4 (18) city13.9 (20) city14.2 (20) city 10.2 (28) hwy. 9.7 (29) hwy. 9.5 (30) hwy. 4x4 L/100 km (MPG) 16.2 (17) city15.0 (19) city14.4 (20) city 10.8 (26) hwy.10.5 (27) hwy. 9.5 (30) hwy.

15. Claim Showdown Claim: – Ford claims that its 5.0L V8 engine has the most horsepower and torque of any comparable V8 engine.* Answer: – While this is an interesting claim, Ford is perhaps hoping you won’t bother to read their fine print. “*Small V8 engines of 5.0L or less displacement.” – Our HEMI ® beats Ford’s 5.0L V8 in power hands down

16. Claim Showdown Claim: – Ford says its fuel-efficient EcoBoost 3.5L V6 puts out comparable power to the HEMI ® with better fuel economy Answer: – At first glance, that would appear to be true. But that’s not the whole story by a long shot. Even if it truly does have similar real-world performance, the EcoBoost in a comparably equipped F-150 costs over $1,300 more than a Ram 1500 with a HEMI ®

17. Claim Showdown Claim: – Ford says its new EcoBoost engine can survive extreme testing and has videos to prove it Answer: – Like all of Ford’s testing, we have to take their word for it. The fact is, none of Ford’s videos feature third-party verified testing. The EcoBoost video “experts” were all Ford employees. – HEMI ® is proven – six Ward’s Top Ten Engine awards and the economy of MDS FuelSaver technology

18. Claim Showdown Claim: – Ford says they are the most fuel-efficient pickup manufacturer Answer: – Their biggest claims are with their V6 engines in the F-150. Ford lines up their new 6.2L V8 vs Ram’s HEMI ®, yet the 6.2L gets worse fuel economy than our HEMI ®, and that’s certainly not best in class! – A more realistic matchup is a comparably equipped F-150 with a 5.0L V8 vs Ram 1500 with a HEMI ®. Almost identical in fuel economy, but HEMI ® has more power

19. Compare 4x4 Capability

20. Ram 1500 4x4 Highlights Ram 1500 has a solid reputation of 4x4 dependability and quality It is one of the most advanced 4x4 trucks ever Segment-exclusive multilink coil spring rear suspension

21. Ram 1500 4x4 Systems Part-time shift-on-the-fly 4x4 Available Ram On-Demand 4x4 (Set It and Forget It) – Drive in all types of weather – No “wheel hop” – Auto mode – no driver input required Front axle disconnect on both systems

22. Ram 1500 4x4 Features Available high-strength steel skid plates Available Outdoorsman 4x4 model with extra heavy-duty shock absorbers, 3.92 axle ratio, skid plates and more

23. Competitors’ 4x4 Systems Ford 1500 4x4 systems: – Electronic shift-on-the-fly 4x4 system – Electronic shift-on-the-fly AWD (Lariat Limited and Harley Davidson 4x4 models) Chevy Silverado 1500 4x4 systems: – 2-speed transfer case with floor-mounted shifter (Work Truck 4x4 models) – Autotrac TM 4x4 system with Auto setting (LT, LTX and Hybrid 4x4 models) – Eaton automatic locking rear differential

24. Compare Towing

25. Ram 1500Ford F-150 Max Towing Capacity 4,740 kg (10,450 lb)5,126 kg (11,300 lb) With 3.5L EcoBoost V6 engine Ram 4x4 Quad Cab ® SLT with 5.7L HEMI ® vs. Ford F-150 4x4 SuperCab 163-in WB with 5.0L 4,559 kg (10,050 lb)4,264 kg (9,400 lb)

26. EcoBoost Testing Pickuptrucks.com tested two Ford F-150’s – 3.5L EcoBoost V6 engine – 4,082 kg (9,000 lb) trailer Results – Stressed fuel economy figures – Fuel economy drop off likely worse than a traditional V8 With a trailer hooked up – Rear wheels lost traction during acceleration – wheel hop Choose 5.0L for better fuel economy, or 6.2L for the heaviest trailers, or naturally aspirated 3.7L V6

27. Compare Towing Ram 1500Chevy Silverado 1500 Max Towing Capacity 4,740 kg (10,450 lb)4,854 kg (10,700 lb) With Max Tow Package Ram 4x4 Quad Cab ® SLT with 5.7L HEMI ® vs. Silverado 1500 4x4 Extended Cab LT with 5.3L V8 4,559 kg (10,050 lb)4,355 kg (9,600 lb)

28. Ram 1500 Towing Features Only Ram offers standard heavy-duty engine cooling (Quad Cab ® and Crew Cab) Class-exclusive link/coil rear suspension for smooth ride and optimal handling Available Class IV receiver hitch Standard 4- and 7-pin wiring harness

29. Ram 1500 Towing Features Ram 1500 has standard trailer sway control and offers an available trailer brake control Only Ram offers a rear stabilizer bar Only Ram offers standard Hill Start Assist and Brake Assist

30. Testing Results

31. Acceleration 0-100 km/h Ram 1500Chevy Silverado 1500 Ford F-150 5.0L V8 Ford F-150 EcoBoost Average time (seconds) 9.299.659.318.86 0 to 100 km/h Ram 1500: 8 runs Chevy Silverado 1500: 11 runs Ford F-150 5.0L V8 and F-150 EcoBoost: 8 runs

32. Braking 100 to 0 Braking Ram 1500Chevy Silverado 1500 Ford F-150 5.0L V8 Ford F-150 EcoBoost Average stopping distance (metres) 49.0 51.355.2 100 to 0 km/h Each vehicle goes for 8 runs

33. Acceleration/Braking [Play 1500 Acceleration/Braking 0-100-0 video]

34. Acceleration With Trailer Acceleration with Trailer 0-70 km/h Ram 1500Chevy Silverado 1500 Ford F-150 5.0L V8 Ford F-150 EcoBoost Average time (seconds) 7.548.547.267.07 0 to 70 km/h; with a 1,134 kg (2,500 lb) trailer Ram 1500 and Ford F-150 with 5.0L V8: 8 runs Chevy Silverado 1500: 6 runs Ford F-150 EcoBoost: 7 runs

35. Lane Change Ram 1500Chevy Silverado 1500 Ford F-150 5.0L V8 Ford F-150 EcoBoost Average speed (km/h) 61.658.457.960.2 Average time (seconds) 3.023.183.243.13 Course simulates an emergency lane change All pickups made 5 runs

36. Lane Change [Play 1500 Lane Change Video]

37. Slalom Ram 1500Chevy Silverado 1500 Ford F-150 5.0L V8 Ford F-150 EcoBoost Average speed (km/h) 43.141.540.240.6 Average time (seconds) 9.19.69.99.7 23-turn course Ram 1500: 5 runs Ford F-150 5.0L V8, Ford F-150 EcoBoost: 5 runs Chevy Silverado 1500: 6 runs

38. Slalom [Play 1500 Slalom Video]

39. Rough Road Course Ram 1500, Chevy Silverado, Ford F-150 models Simulated bumpy road course S-curves Not timed – driver observations and impressions

40. Rough Road Course [Play 1500 Rough Road Course Video]

41. Walkaround

42. Walkaround: Front Ram 1500 – Ram 1500 is available in Regular, Crew and Quad Cab ® models, 4x2, 4x4, with three box lengths: 8-ft. (Regular Cab, 6-ft 4-in (Regular and Quad Cab) and 5-ft 7-in (Ram Crew Cab) – Every Ram features that bold, in-your-face Ram exterior design Forward raking grille Lightweight aluminum hood – Best-in-class aerodynamics –.419 Cd For better fuel economy and reduces wind noise

43. Walkaround: Front Ram 1500 is available with a choice of a – 3.7L V6 with a 4-speed automatic 215 hp @ 5,200 rpm and 235 lb-ft of torque @ 4,000 rpm Less horsepower and torque than Ford’s 3.7L V6 More horsepower and torque than Chevy’s Vortec 4.3L V6 engine – 4.7L V8 with a new 6-speed automatic 310 hp @5,600 rpm and 330 lb-ft of torque @ 3,950 rpm More horsepower and torque than Chevy’s 4.8L V8 Ford doesn’t offer a comparable V8

44. Walkaround: Front – 5.7L HEMI ® V8 with FuelSaver MDS and VVT matched to a new 6-speed automatic 390 hp @ 5,600 rpm and 407 lb-ft of torque @ 4,000 rpm Comes standard with heavy-duty cooling, not true of the competitors’ V8 engine More horsepower and torque than Chevy Silverado’s 5.3L V8 More horsepower and torque than Ford’s 5.0L V8

45. Walkaround: Front Both Chevy Silverado and Ford F-150 also offer a 6.2L V8 – Chevy Silverado: 403 hp and 417 lb-ft of torque – Ford F-150: 411 hp and 434 lb-ft of torque Ford F-150 also offers the 3.5L EcoBoost engine – 365 hp and 420 lb-ft of torque – Just slightly better than its 5.0L (which Ram’s HEMI beats) with just slightly better fuel economy than the 5.0L – EcoBoost engine is a $1,000 option (ford.ca)

46. Walkaround: Front Ram 1500 Big Horn is available as a Quad Cab ® and a Crew Cab – 5.7-litre HEMI V8 with FuelSaver MDS and VVT – Includes lots of chrome features: front fascia, grille with chrome billets, bumpers, tubular side steps from MOPAR ® and power, heated folding mirrors with courtesy lamps and supplemental signals – 20-inch Chrome-clad aluminum wheels – Locking tailgate and bold Big Horn badge

47. Walkaround: Driver Side Ram offers standard Hill Start Assist and Brake Assist Both Ram 1500 and Ford F-150 have four-wheel disc brakes Chevy Silverado has front disc/rear drum brakes

48. Walkaround: Driver Side Ram 1500 is the only extended cab with four full-size doors Ram 1500 has standard heated exterior mirrors – Chevy has standard heated exterior mirrors on all but its base Silverado 1500 Work Truck – Ford F-150 offers them as an option for $360 on 3 models (XL, SLT, XLT) and standard on up-level models

49. Walkaround: Rear Class-exclusive RamBox ® For 2012 RamBox is available on 6'4" beds (Regular and Quad Cab ® ) Special Value Pricing on RamBox Only Ram offers a rear stabilizer bar Only Ram has a 5-link coil rear suspension Only Ram offers an available factory dual exhaust system

50. Walkaround: Rear Ford F-150 offers – A class-exclusive available tailgate step and grab bar that stow in the tailgate Check out how narrow the step is and how unsteady the grab bar seems – Box side steps are available that swing out from under the truck – it’s similar to the step offered by MOPAR – An available stowable bed extender that extends over the open tailgate for carrying longer cargo and stores in the bed when not in use – similar to one offered by MOPAR

51. Walkaround: Rear Chevy Silverado offers – An EZ Lift tailgate that requires just 7.25 kg (16 lb) of effort to operate – The tailgate can be removed and it locks to reduce the possibility of theft

52. Walkaround: Rear Ram 1500 box/bed – Exceptional fit and finish, no gaps or exposed bolts Both Chevy and Ford have the license plate lights attached to the rear bumper step where they can easily be broken Ram is the only one of these three pickups that has the license plate lights recessed into the bumper where they’re out of harm’s way

53. Walkaround: Passenger Side Ram 1500 is better priced than comparable Ford F-150 and Chevy Silverado 1500 models Also, when you’re doing your walkaround with customers, be sure to mention that Ram 1500 comes with a 5-yr/100,000-km fully-transferable limited Powertrain Warranty with $0 deductible, plus 24-hour roadside assistance (same as Ford, Chevy’s is 5-yr/160,000-km)

54. Walkaround: Passenger Side For 2012, the Rear Backup Camera is now standard equipment on all Ram Laramie models And there’s a new monotone paint option for Ram Outdoorsman and Laramie Longhorn editions

55. Walkaround: Interior Ram 1500’s cabin is a class leader in terms of design, ergonomics and materials – Premium seating, soft-touch materials, easy-to-use controls – The Globe and Mail: “Hoist yourself up inside the 1500 and you’re in a realm of rough-hewn luxury. Everything is purposeful and workmanlike.” Its interior is refined, quiet and world-class – The Globe and Mail: “This is a sound-booth on wheels.” Lots of convenient storage options – Cubbies underneath the rear seats on Crew Cab Ram Crew 1500 is the only truck with standard in-floor storage bins that close flush with the floor They are water tight to allow them to be used as ice chests and removable for easy cleaning

56. Walkaround: Interior Only Ram offers an available heated steering wheel Only Ram offers power windows with Driver/Passenger Express Up/Down feature Ram 1500 features Uconnect Media Centre radios with available voice command, GPS navigation, iPod control, Sirius satellite and HDD Only Ram offers satellite radio with 12 months of no extra charge subscription; Ford F-150 comes with 6 months of service; Silverado comes with 3 months

57. Walkaround: Interior Ford offers the SYNC voice-activated, in-vehicle connectivity system that integrates a Bluetooth ® enabled mobile phone and a portable media player with the vehicle. With 911 Assist™ the system can contact a 911 operator if any air bag in the vehicle deploys Chevy Silverado comes standard with OnStar ® system with available Turn-by-Turn Navigation

58. Reasons To Buy Ram 1500

59. Summary QRD and Perceived Reputation Discussion – Some truck buyers have been reluctant to consider Ram 1500 because they’re loyal to Chevy or Ford, or because of what others have been saying – But, they haven’t shopped Ram in awhile Interiors are now refined, quiet and world-class. Ram 1500 is very comfortable as well as practical, with plenty of covered bins and locking storage Fuel-saving technologies (MDS, VVT) have made our trucks competitive in that area Our HEMI® engine is proven and legendary Our pickups represent a great value for their truck-buying dollar

60. Reasons To Buy Ram 1500 Ram 1500 is the most awarded Ram truck ever A 2011 “Best Buy” from Consumers Digest magazine 2011 Best Full-Size Pickup, U.S. News & World Report magazine HEMI was on Ward’s “Ten Best Engines” list multiple times HEMI ® V8 horsepower with V6 fuel economy – 390 hp and 8.4 L/100 km highway – While Ford’s new 3.5L EcoBoost engine looks good on paper, it remains to be proven out in the “real world.” Pickup.com recommended sticking with a V8 for towing for better power and fuel economy

61. Reasons To Buy Ram 1500 Class-exclusive link/coil rear suspension for smooth ride and handling Best-in-class cargo versatility RamBox ® cargo management system Class-exclusive in-floor storage (Crew Cab models) Only extended cab with four full-size doors 4,740 kg (10,450 lb) maximum towing capacity More pickup owners are switching to Ram 1500 than to any other pickup It’s Canada’s fastest-growing choice of light-duty pickup