1. Purpose Definition: The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or word. Purpose: To help the creative team limit the guessing game of design and acquire your visual criteria. This session will help set the visual direction that fits within the Wine Connextion brand. Notes: Discuss and brainstorm. The more feedback the better! There are no right or wrong answers. All images are suggestive. They will not be used in the actual designs.

2. Slide Outline Creative Direction Logo Typography Colors Imagery Page Layout Element of Focus Image Containment Color Density Visual Impact Definition of Clean Website Review Wine Related Non-wine Related

3. Slide Outline Creative Direction Logo Typography Colors Imagery Page Layout Element of Focus Image Containment Color Density Visual Impact Definition of Clean Website Review Wine Related Non-wine Related

4. Logo Discussion around “the Name”: »The name could include the word(s) craft, origami, jewelry in it. »The name could include “Julie” in it. »The name could include the element of style or color in it. Discussion around the logo: »Is it just text and color? Any color preference? »Should include a mark (like Nike’s swish)? If yes, what could be the symbols?

5. Typography The quick brown fox jumps over the lazy dog. Tahoma The quick brown fox jumps over the lazy dog. Arial The quick brown fox jumps over the lazy dog. Verdana The quick brown fox jumps over the lazy dog. Georgia The quick brown fox jumps over the lazy dog. Trebuchet The quick brown fox jumps over the lazy dog. Times Sans SerifSerif Web fonts »Web fonts will be used for the majority of the site. Which one is preferred?

6. Typography Graphic fonts »Graphic fonts will be used minimally for the website design. Which style is preferred? 1. 2. 3. 4. 5.

7. Defining the Color Palette Existing color usage »Colors depicted below are currently being used. Are these the correct colors for website? Logo / SealPrint / Terra Cotta’s

8. Imagery – In Store Imagery from wholesalers »Are the wholesalers uploading an image of the full bottle, the label, or both? »Will the sizes of images be standardized? Can we create dimension requirements for wholesalers?

9. Imagery – Touchy Feely Pages Imagery for touchy feely pages »Store photography - preference for interior versus exterior? »Photography with background cropped out vs. with a background? »Store staff – do you want to have photos of store staff (especially for “Staff Picks”)? »Is there any other imagery you want to consider in addition to above?

10. Slide Outline Creative Direction Logo Typography Colors Imagery Page Layout Element of Focus Image Containment Color Density Visual Impact Definition of Clean Website Review Wine Related Non-wine Related

11. TypeColorImagery Page Layout – Element of Focus

12. ContainedCrossing BoundariesAll Encompassing Page Layout – Image Containment

13. LightBalancedDense/Rich Page Layout – Color Density

14. Page Layout – Visual Impact SubduedBalancedPowerful

15. Page Layout – Clean Modular Balanced White Space

16. Slide Outline Creative Direction Logo Typography Colors Imagery Page Layout Element of Focus Image Containment Color Density Visual Impact Definition of Clean Website Review Wine Related Non-wine Related

17. Website Review