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FASHION MERCHANDISING: STANDARD 6 Main Segments of the Fashion Industry
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Objectives Students will explore the main segments of the fashion industry. Objective 1: Describe the primary market in the fashion industry. Objective 2: Describe the secondary market in the fashion industry. Objective 3: Describe the tertiary market in the fashion industry and the types of fashion businesses. Objective 4: Recognize categories in the retail market. Objective 5: Identify careers in the fashion merchandising industry.
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Primary Market Businesses that grow and produce the raw materials that become fashion apparel or accessories.
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Secondary Market Businesses that transform the raw materials into fashion. The link to the retail world.
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Tertiary Market Businesses that sale the fashion merchandise. Sole Proprietorship: Business with only one owner Partnership: Business structure with two or more owners Corporation: Business that chartered by the state, legally apart from the owner(s)
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Retail Market Categories Men’s Women’s Juniors Children Home Décor
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Men’s Wear Traditionally, men have not responded to fashion changes quickly. However, today men have become almost as fashion conscious as women. Fashion markets present new lines two to four times a year.
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Men’s Wear Segments Tailored clothing Usually business attire, very dressy and classy Casual Office Wear Sometimes called “Friday Wear” Khakis, button downs, sweaters No Jeans or Sneakers Sportswear Athletic attire, t-shirts, loose fitting clothing, seperates Nike, Adidas, Underarmour Casual Non-athletic Jeans, polo/golf shirts Outdoor Sport Coats and jackets Northface, Columbia Furnishings Accessories, watches, bags, sunglasses, cuff links, jewelry Footwear
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Women’s Wear Women’s wear represents the largest share of the apparel industry. Fashion is continually moving and changing. The retail life of a women’s line is approximately 10 weeks. After that point, stores begin introducing new lines for their customers.
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Women’s Size Ranges Misses Regular sizes in even numbers from sizes 2-14 Women’s/Plus Size Full figures size 14+ Petite Designed for women under 5 feet 3 inches tall Juniors Designed for younger figures with odd-numbered sizes from 1-13
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Women’s Wear Segments Business Tailored, classic, dressy Sportswear Jeans, t-shirts, sweaters Bridal/Formal Wear Wedding, bridesmaid, prom, party attire Accessories Handbags, jewelry, hats Outerwear Jackets, coats, hoodies Athletic wear Exercise gear, swimsuits Foundations/Lingerie Panties, bras, camis, negligees, pajamas Footwear
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Children’s Sizes Infants or children's clothing can come in a variety of sizes. Infants: Based on average heights and weights 0-3 to 24 Months Toddlers: Clothes are made to go over a diaper or training pants. 1T to 4T Young children: It is best to go by the child’s height when determining size, not just age. 2 to 6(x)
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Home Décor Textiles, accessories, furnishings and fashions used in interiors.
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Careers in the Fashion Industry Entrepreneur Person who starts his or her own business and who assumes the risk and management of the enterprise Store Manager Oversees all aspects of the store’s operation Buyer Buys clothes and accessories for a store or department to sell Merchandising Coordinator Makes sure retail stores are fully stocked
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