1. Internet Organization Structure
Teri Loporchio

2. The Mission of the Port of Portland
“To enhance the region’s economy and quality of life by
providing efficient cargo and air passenger access to national
and global markets.”
The mission of the Port is to enhance the region’s economy and quality of life by providing efficient cargo and air passenger access to national and global markets.

3. Port of Portland Properties
Today the Port owns and operates three airports, (click) four marine terminals (click) and five business parks.

4. Web Team’s Part of the Mission
Manage 3 separate sites and employee communications aspect of the Intranet
and (Avg. Monthly Site Visits = 250,000)
Approximately 3,000 pages content and 10 – 15 business applications and functions supporting PDX and GA Airports, Marine Operations, Industrial Development and Community Outreach.
Business Opportunities Registration
Online Employment Application
Parking Status
Flight Information
River Depth Forecasting
Maps and Online Presentations
Marketing, Events and Invitations
Newsletter Production
Emergency and weather related communications

5. Site Goals and Objectives
Brand Objectives
Reflect the Port’s mission, values and brand
Support the Port’s business objectives and strategies
Offer useful and meaningful tools and content to site users and stakeholders
Business Objectives and Strategies
User Community Needs

6. Web Site Organization Structure
Director of Public Affairs
Owner Corporate Marketing Manager
Branding/messaging and creative direction review and approval.
Information Technology Technical Team
Technical Services Manager
Applications Developer
Overall site management, project management, site strategy.
Program Manager Corporate Web Manager
Server management, upgrades to infrastructure, backups, security and corporate database management.
Design and Development Team Sr. Web Designer Sr. Web Developer II
Web Developer I
Stakeholder Group
22 Sr. Managers
Meets every 3-6 Months
STANDING TEAM CHARTERED
Site Owner Established – Decision making, strategic direction review and approval
Steering Committee Established – responsible for direction, prioritization
Advisory Group Established – responsible for communication, planning and support
Program Manager – responsible for oversight and management
Design and Technical Team – responsible for sight infrastructure, design
Communication, providing input and feedback on design, site, future direction, priorities.

7. Web Team Roles Corporate Web Manager Strategy/Implementation
Project Management User Research
User Experience
Information Architecture
Statistics and Measures
Search Engine Tuning and Marketing
Technology
Sr. Web Developer Site Navigation Site Development & Support Troubleshooting (Browser Compatibility Issues, Navigation Issues) Development Applications Technology Research and Implementation
Web Developer I Site Maintenance Testing (Browser Compatibility Issues, Navigation Issues) Documentation Implementation
Sr. Web Designer Conceptual Design
Content Strategy
Design and Development
User Experience

8. Site Management Framework Development & Operation
New Projects
Site Management Framework
Information Gathering
Strategic & Business Plans Brand/Marketing Plans Identify Target Audiences Site Assessment Statistics & Measures Interviews & Feedback Requirements Definition
Considers
Trends Best Practices Competition Technology Changes
Design
Regulatory Requirements
ADA
Information Architecture
Naming Conventions Templates Navigation & Menuing File System Organization
Usability
Design & Branding Standards
Documentation
Standards & Style Guide Prioritization Process
Creative Plan
Training on Tools
Content Mgmt Design Monitoring Analytics
Establish Ownership Develop & Operate Site
Site Promotion Notification Monitoring Measurement & Performance
Development & Operation
Strategy
Marketing
Jan 2008

9. Recent Changes Employee Communications/Outreach SharePoint Coming Soon
Help staff become better aware of employee-related information and Port strategies
Help our employees use their time efficiently and effectively by focusing on usability, navigation “customer experience.”
Create a holistic approach and increase efficiency in how we manage, develop and package our content and reuse/repurpose our tools for both internal and external audiences
Help unify our work force and generate a collective voice
SharePoint Coming Soon
Infrastructure and technology upgrade
Collaboration
Construction Projects
Move to new building 2010
Jan 2008

10. Area of Tension Corporate Marketing
Use the Web in a manner that fulfils the business opportunities as identified by our Strategic Plan. Provide expertise and proficiency in project management, online design, usability/user experience, information architecture, and web development. Handle new features, and program management while ensuring adherence to standards.
Information Technology Provide operational support for the servers and associated operating systems and infrastructure and network, manage the more routine maintenance of the by performing nightly backups, usage monitoring and analysis and keeping the system current with security releases and system upgrades.
Control
Business Objectives
Productivity
Creativity
Jan 2008