1. Who owns what TAM Ireland Ltd/Nielsen - Establishment Survey

2. Source: TAM Ireland Ltd /Nielsen Establishment Survey May 2011 / May 2012 3 times a year TAM Ireland commission the Establishment Survey This gives us a snap shot of the market and is used to form the TV audience universes for the following 4 months. It is a great way to gauge overall trends in hardware usage. Who Owns What

3. Source: TAM Ireland Ltd /Nielsen Establishment Survey May 2011 / May 2012 96% of all households in Ireland have at least 1 TV – this has not changed over the last 12 months Who Owns What

4. Source: TAM Ireland Ltd /Nielsen Establishment Survey May 2011 / May 2012 The number of TV sets has changed slightly More people now have just one set at the expense of the second and 3 rd set. Who Owns What

5. Source: TAM Ireland Ltd /Nielsen Establishment Survey May 2011 / May 2012 HDTV is experiencing good growth - up to 16% from 11%. As the offerings from the channels increases we expect the HD subscriptions to continue to rise. Who Owns What

6. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey May 2011 / May 2012 The greatest growth has been in the ownership of PVRs up a whopping 10% points in the last 12 months with 43% of all homes now owning one. This is what is driving time shift viewing and slowly changing the way we view TV. Who Owns What

7. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey May 2011 / May 2012 As the October 24 th deadline for the digital switchover looms there are still 17% of homes that need to make the switch – this is only down 3% points from last year. Being Irish no doubt we will leave this change to the last minute! We expect to see a very dramatic difference in October but will be monitoring the rate of this switchover monthly from now till January. Who Owns What

8. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey May 2011 / May 2012 The 2 nd or companion screen is a viewing habit that is definitely growing but perhaps not at the rate that people expect. PC/Laptop/Tablet is by far the most popular alternative screen and this has grown from 19% to 20% over the last 12 months. Who Owns What