2. from foodservice to retail? Patrick O’Flaherty

3. FRESH PURE ORGANIC - Juices & Smoothies Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic 2002 – Gold at The Great Taste Awards 2003 - Voted UK’s Best Organic Soft Drink 2004 - Winner of London’s most environmentally friendly company and Organic Food Awards 2005 - Finalist in the World Juice Awards and the Excellence in Food & Drink Awards 2006 - Gold, Silver and Bronze at The Great Taste Awards 2007 - Finalist at Beverage Innovation Awards 2008 - Finalist at Beverage Innovation Awards

4. key learnings… 5

5. …such a long way to go! 1

6. Organic represents approx 2.5% of the Food & Drink market ……but what about the ‘Out of Home’ market? represents around 30% of the total Food & Drink market (in the US it is around 45%) grew by 5% in 2007 to £38bn focus is on Health and Convenience Organic of represents around 0.5% of this market so fantastic opportunity for the Organic sector……

7. …just being ‘sustainable and organic’ is not enough… 2

8. ‘consumer-appeal’ ‘taste’ ‘sustainability’ ‘healthy’ ‘Innovation!’ ‘quality’ ‘ethical’

9. …highlight the benefits beyond your product… 3

10. health & convenience point of difference offer solutions corporate social responsibility

11. the ever changing, ever growing green consumer … 4

12. Source: Business Insights Key features influencing consumers to purchase ethical products over the next 5 years

13. NGD …be green with innovation 5

17. thanks for listening… patrick@RDAorganic.com