1. PRODUCT INTRODUCTION BRAND & PRODUCT DEVELOPMENT

2. CONSUMER GOOD PRODUCT Type of Product: Allergy Defense Body wash Product Name:Sudd’s Body Wash Pitch: Three times clean the first time.

3. PRODUCT INTRODUCTION Sudd’s body wash is geared to all allergy suffers as well as non-allergy sufferers. It is mild enough to be used on all skin type. Sudd’s body wash is developed like most body washes but contains a mild antihistamine which will be gentle on the skin and help to reduce and block histamines, which is

4. PRODUCT INTRODUCTION caused by pollen, ragweed, dust mice, pet dander to name a few. Newer generation antihistamines will be used because they less sides effects than the older antihistamines. The cleansing agents combine to develop sudd’s body wash make save for all users.

5. PRODUCT INTRODUCTION There are no side effects as the Sudd’s Body wash was tested on human being and not animals. It is lightly scented, make plenty of sudds, and stays on the skin. It is great for all skin type.

6. PRODUCT INTRODUCTION Based on my research there are several body washes, which claim to soften the skin and is mild to on the skin but in most cases, some of those body wash strip the skin of it’s natural regiments causing the skin to become thin, dry and irritated. Sudd’s body wash

7. PRODUCT INTRODUCTION does the latter it strengthens the skin, do not block pores and help reduce or block histamines, the chemical which causes allergy.

8. PRODUCT INTRODUCTION DEVELOPED BY: TRYPHENA DELORES DASENT