3. 1. Just do it. 2. Feel the new space. 3. Obey your thirst. 4. Ask for more. 5. Good to the last drop. 6. Let’s make things better.

4. Fast reading 1. What are the advantages and disadvantages of using a story as an advertisement? 2. what is the most powerful and magical word in the world of advertising ?

5. Read the passage and try to find out the main idea of each paragraph 1. The language used in ads ____________ ____________________ 2. __________________is important 3._______________________is important. 3. ____________________ is important 4-5. _____________________when we advertise 6. ________________ in the ads differs from ordinary language Name of the product The content of the ad There are some dangers Some most powerful words The slogan

6. 1. How do companies choose names for their products ? 2. what kind of name do they choose? Careful reading Part1- 2 Companies will choose name to create a positive image of the product They choose a funny name, an unusual name, a well-known name, a name from legend or old stories or a new name.

7. What are the features of a good slogan? A good slogan should be “catchy, or easy to remember, and should convey a positive image of the product and company. Part3

8. T or F 1. Because story advertisements impress people, the products sell very well. 2. If you are selling your product in a foreign market, you must check the translation is correct. 3. when we are offered a “free gift” or an “added bonus”, we should hurry to buy it. Part4-6 F T F

9. According to the main idea of each paragraph, try to summary this passage 1. The language used in ads ____________ _______________________. 2. _____________________is important 3. ______________________ is important 4-5. _________________when we advertise 6. ____________________ in the ads differ from ordinary language Name of the product The content of the ad There are some dangers Some most powerful words In a word, when we advertise, we should use words to which people attach positive meanings.

10. Key phrases 1 differ from 2 attach to 3 attach importance to 4 start with 5 with the purpose of 6 point out 7 refer to 8 make sense 9 think twice 1 不同于 2 附着 / 联想 3 给予重视 4 以 开始 5 以 为目的 6 指出 7 指 / 参考 8 有道理 9 慎重考虑

11. Translation 1 British English _______________( 不同于 ) American English 2 Do you ___________________________( 重视 ) what he said? 3 He studies hard __________________________ ( 为了上大学 ) to college. 4 What you say __________________( 没有意义 ) differs from attach importance to with the purpose of going makes no sense

12. Famous English Slogans 1.Good to the last drop ． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 3 ． The new digital era ． 数码新时代。（索尼影碟机） 4 ． We lead ． Others copy ． 我们领先，他人仿效。（理光复印机） 5 ． Impossible made possible ． 使不可能变为可能。（佳能打印机） 6 ． Take time to indulge ． 尽情享受吧！（雀巢冰激凌） 7 ． The relentless pursuit of perfection ． 不懈追求完美。 （凌志轿车）

13. 8 ． Poetry in motion ， dancing close to me ． 动态的诗，向我舞近。（丰田汽车） 9 ． To me ， the past is black and white ， but the future is always color ．对我而言过 去平淡无奇；而未来，却是绚烂缤纷. （轩尼诗酒 ) 10. Just do it. 只管去做。（耐克运动鞋） 11. Ask for more. 渴望无限。（百事流行鞋） 12. The taste is great. 味道好极了。（雀巢咖啡） 13. Feel the new space. 感受新境界。（三星电子）

14. 14. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 15. The choice of a new generation. 新一代的选择。（百事可乐） 16. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） 17. Let's make things better. 让我们做得更好。（飞利浦电子） 18. No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 （ IBM 公司）