1. Toy Ad
Persuasive Writing

2. Vocabulary
Angle- the place, position, or direction from which an object is presented to view
Audio- everything that is heard (includes: narration, music, sound effects)
Commercial- a paid advertisement on television
Constructed- parts are put together to create a whole, in this case, a commercial
Editing- the process of taking scenes, shot out of order, and putting them together in order
Framing- how a photographer/videographer sees a shot using the camera’s viewfinder
Formula- a series of steps followed in sequence

3. Vocabulary
Narration- in commercials, the voice that is dominant which voices-over the action
Perspective- a particular view from a particular position
Script- a written description of what’s to be heard, seen and/or shown
Special Effects- one of a number of visual techniques, usually created/produced in editing
Spot- another name for a commercial
Target Audience- those to which a commercial is designed to appeal to specifically
Video – everything that is seen (what the camera records; any visuals added in editing

4. Techniques of Persuasion
Cool kids: everybody wants to be these kids
Family fun: the ad shows a product as something that instantly helps families have fun together
Excitement: the product is the key to amazing fun and adventure.
Star Power: a huge celebrity uses this product
Bigger is better: this ad makes the product look bigger than it actually is

5. Techniques of Persuasion
Repetition: manufacturers hope that if you see or hear the product name a lot, you will want it
Feel Good: this ad tells a story that makes you feel good.
Sounds good: Manufacturers use music and other sound effects to grab your attention and make the product appealing.
What’s missing?: The ad doesn’t give you the full story about the product.
Cartoon characters: They help you remember the product (example: Tony the Tiger)
Weasely words: using words or phrases that are misleading

6. Questions to consider- Turn and talk
1. What is the purpose of advertising on TV?
2. On which cable/satellite networks might you find toy commercials?
3. Who is the audience for toy ads?
4. What is the toy manufacturer hoping to accomplish by airing these spots?
5. What do you find appealing in most toy commercials?
6. Are boys/girls/both featured in most toy commercials?
7. What are the common “techniques of persuasion”?
8. Define the word deceptive. Do commercials always tell the truth?

7. “Buy me that” http://www.youtube.com/watch?v=2Hdm69hpO-E
<iframe width="640" height="360" src=" E?feature=player_detailpage" frameborder="0" allowfullscreen></iframe>

8. TV Toy- Ad Analysis Worksheet created by Frank Baker ©2005 Teachers: use this worksheet as a handout for students who will be studying television toy advertising. As students watch commercials, they should fill in the blanks below. For more info go to
Toy ad worksheet
Name of toy/ Manufacturer
*Techniques  of persuasion
Target Age/ Gender
Age of Kids in ad
Small Print
Actor Expressions
Memorable phrases or slogans
Visuals (lights, color, special effects)
Sound (including music)

9. Toy Ad Analysis Worksheet
Fill in for every toy add that you analyze.
*Dauphin Island students can make one by hand and use it to analyze toy ads.
Analyze 5 toy ads from the “Site for Ads” slide.

10. Toy ad tricks-Take turns reading
Read this article.
55,732

11. Boys vs. girls http://www.frankwbaker.com/adattributes.htm
Boy Commercials Girl Commercials
Adventurous music Light, airy music
Loud booming voices Female voices
Colors: reds, yellows, blacks Colors: pastels
Powerful images Soft, peaceful images

12. Site for toy ads
Use your toy ad analysis worksheet to evaluate 5 ads.

13. Script for typhoon 2 http://www.frankwbaker.com/typhoonscript.htm
Use this script for a reference.
Be sure to line up the sound with the video.

14. another script

15. Two Column format Make your own two column chart.
Include all of the information in this chart.
Line up the video with the audio.

16. Your turn! You are going to make a two column script for a toy ad.
Choose a child’s toy.
Consider your audience.
Choose the video for your ad.
Choose the audio for your ad.
Create a two column script for your toy ad.
Spelling, punctuation, capitalization, and grammar count.