1. Frozen Pizza

2. Pizza Burger The Frozen Pizza Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

3. 1. What is the product being sold? -It´s sold under the name Pizza Burger. Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

4. 2. What does the advertisement promise the consumer? -It promises good taste and to stop your hunger. Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

5. 3.Which role does the soundtrack play in the interpretation of the commercial ? -The music is more in the background but it is underlining how awesome the Pizza Burger is. Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

6. 4.Which group does the advertisement aim at? -The advertisment aim on maskuline, hard and real men who never grew up. Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

7. Maingroup in the Sinus-Milieus Main group Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

8. 5.How does the comercial try to get you attention? -It gets your attention by trying to be funny and the memorable voice of the narrator. Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

9. The End Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf