2. Canada’s approach to financial literacy Jane Rooney Financial Literacy Leader Institute for Financial Literacy Annual Conference on Financial Education April 2, 2015

3. Overview Canada’s approach to financial literacy Mandate of the Financial Literacy Leader Milestones 2014–2015

4. Defining a financial literacy approach Financial markets and products are more complex Financial literacy is having the knowledge, skills, confidence to make responsible decisions

5. FCAC: The Financial Consumer Agency of Canada Opened 2001 Mandate: to strengthen oversight of consumer provisions of federal laws, regulations and voluntary commitments to expand consumer education in the financial sector 2001

6. Task Force on Financial Literacy 2011: Thirty recommendations, including appointment of a leader. 200120072011

7. Financial Literacy Leader Mandate: Collaborate and coordinate initiatives that strengthen the financial literacy of Canadians Develop and implement the national strategy for financial literacy

8. National Steering Committee Drawn from public, private and not-for- profit sectors Guide and contribute to development of national strategy for financial literacy

9. Consultations Three phases: Seniors Priority groups: Aboriginal peoples, newcomers to Canada, people with low incomes, people with disabilities Young and adult Canadians

10. Strengthening Seniors’ Financial Literacy Goals for seniors: Prepare for future Improve access to and understanding public benefit programs Combat financial abuse of seniors

11. Strengthening Seniors’ Financial Literacy Support from public, private and not-for- profit sectors: Credit union movement: identify possible abuse Canadian Bankers Association: sessions for seniors Government: new online tools

12. What we heard One size does not fit all Use “teachable moments” Communicate clearly Collaborate for success

13. Canadian Financial Literacy Database

14. One-stop resource over 860 resources from 75 organizations Networking tool Self-assessment quiz

15. Building collaboration Inter-departmental Committee on Financial Literacy Reaching out to provinces National Steering Committee Financial literacy networks

16. Evaluation Surveys Feedback from stakeholders Canadian Financial Capability Survey Fielded every 5 years Evaluation toolkit Developed in collaboration with stakeholders

17. Will financial literacy result in better decisions? Further research Factors affecting decision-making Behavioural economics “Nudging” behaviour

18. International collaboration International Network for Financial Education (INFE) High-level Principles on National Strategies for Financial Education Policy handbook and checklist

19. Contact us ItPaysToKnow.gc.ca Consumer Services Centre: 1-866-461-FCAC (3222) Follow @FCACan on Twitter Subscribe to FCACan on YouTube Like Financial Consumer Agency of Canada (FCAC) on Facebook Like Financial Literacy Month in Canada on Facebook Follow Financial Consumer Agency of Canada on LinkedIn Join the Financial Literacy in Canada group on LinkedIn