1. Media Usage Trends 1

2. Daily Time Spent U.S. Media Usage is Growing at a Strong Rate: +25 Daily Minutes 2008-2010 2 10:3510:5011:00 635 Min 650 Min 660 Min Source: eMarketer, Dec 2010

3. Daily Time Spent Television Viewing is the Major Component of American Media Usage 3 4:144:264:24 40% 41% 40% TV Average4:21 Source: eMarketer, Dec 2010

4. Daily Time Spent Internet Usage is the Number Two Media Platform in Terms of Consumption 4 21.5% 22.5% 23.5% 2:26Internet Average Email, content, search, e-commerce, video, social 2:17 2:27 2:35 Source: eMarketer, Dec 2010

5. Daily Time Spent Radio Usage is Big But Eroding Somewhat 5 1:38Radio Average 1:42 1:36 16.0% 15.0% 14.5% 1:37 Source: eMarketer, Dec 2010

6. Daily Time Spent Mobile is a Rising Star and Mobile Share Growth is Accelerating 6 :40Mobile Average :32 :50 :39 5.0% 6.0% 7.5% Source: eMarketer, Dec 2010

7. Daily Time Spent While Print Recedes — Newspaper Time Spent Shares Sink 7 :34Newspaper Average :38 :30 :33 6.0% 5.1% 4.5% Source: eMarketer, Dec 2010

8. Daily Time Spent While Print Recedes — Magazines Lose Share at the Same Rate as Newspapers 8 :22Magazine Average :25 :20 :22 4.0% 3.4% 3.0% Source: eMarketer, Dec 2010

9. Daily Time Spent The World of Media is Evolving from a Consumer Usage POV…but TV’s Share Remains Strong and Stable 9 4.0 7.5% 7.5% 6.0 5.0 16.0 21.5 40.0 3.4 7.0% 7.0% 5.1 6.0 15.0 22.5 41.0 3.0 4.5 7.5 14.5 23.5 40.0 635 Min 650 Min 660 Min Source: eMarketer, Dec 2010

10. 2012 Television Outlook Even research from eMarketer (an internet champion) projects TV to remain the dominant media platform. TV alone among “traditional media” is growing or maintaining share of all media usage. Mobile has replaced Internet as the leader in share growth and will probably steal share from place based Internet. The media world is changing more slowly than the new players would have you believe, if you look at actual consumer usage. 10