1. Display Patterns and Types of displays Marketing 11/12

2. Purposes of Displays Intention:Grab a customer’s attention Get customers into store Get customers into store Encourage customers to browse and examine merchandise Encourage customers to browse and examine merchandise Encourage self-service Encourage self-service Support salesperson’s sale presentation Support salesperson’s sale presentation Reinforce desired store image and advertising message Reinforce desired store image and advertising message Allow employees quick visual control or merchandise Allow employees quick visual control or merchandise Streamline stock keeping and housekeeping. Streamline stock keeping and housekeeping. All displays should follow the AIDA formula All displays should follow the AIDA formula Like all forms of advertising: Like all forms of advertising: Attention Interest Desire Action

3. Display Patterns Display Patterns Display Patterns Interface – 3D effect, like bowling pins Interface – 3D effect, like bowling pins Stair step – looks like stairs, uses different sizes (Small to large) Stair step – looks like stairs, uses different sizes (Small to large) Zigzag – Zigzag – Pyramid – Pyramid – Repetition – Repetition – Radiation – spreading out from an object in the center (like a flower or a sun) Radiation – spreading out from an object in the center (like a flower or a sun)

4. Types of displays- Exterior Store front sign Store front sign Display window- closed (cant see into the store), semi-closed (can still look in the store), open (store is your display ex. Restaurants in malls) Display window- closed (cant see into the store), semi-closed (can still look in the store), open (store is your display ex. Restaurants in malls) Sidewalk display – outside racks Sidewalk display – outside racks

5. Types of displays- Interior Gondola shelving – like grocery store shelves (aisles) Gondola shelving – like grocery store shelves (aisles) Rack Displays: Rack Displays: Waterfall Rack Waterfall Rack Half-moon Half-moon Rack Rack Table Table Dump: Dump: Package Display: Stacks of pop boxes etc. Package Display: Stacks of pop boxes etc. Ledge Displays Ledge Displays Platform Display: something raised up a little bit Platform Display: something raised up a little bit Architectural Display: built into the store adds character to the store (the fountain in Monkey Forest) Architectural Display: built into the store adds character to the store (the fountain in Monkey Forest) Closed Display: Shadow Box Closed Display: Shadow Box

6. Assignment If you missed class refer to Chapter 15 of Marketing today (visual merchandising) If you missed class refer to Chapter 15 of Marketing today (visual merchandising) Prepare a poster, Movie Maker, or PPT which shows a picture with each of the: Prepare a poster, Movie Maker, or PPT which shows a picture with each of the: Display Patterns Display Patterns Types of displays Types of displays Both external and internal Both external and internal Collect items for your 3-D store, and start creating some of your displays. Collect items for your 3-D store, and start creating some of your displays.