1. © 2003 APC corporation.

2. Improving Power Efficiency in Tomorrow's Data Centre Kevin Hughes, APC Senior Systems Engineer

3. © 2003 APC corporation. Agenda  Who APC is and the value we bring to you  The Industry’s Dilemma  Brief Summary of Products Available  Gaining Visibility  Summary

4. © 2003 APC corporation. Desktop 19841986199219951996 ISX Introduction: World’s first integrated NCPI system Symmetra MW: World’s largest static UPS system Introduced Symmetra TM Power Array R World’s First Network UPS 19971998200020012002 World’s #1 Provider Network UPS Systems World’s First Web- Manageable UPS APC’s Progress 3-Phase Acquisition Sil LOGO Network Cooling: Acquisition Server Networking Data Center

5. © 2003 APC corporation. The Schneider Acquisition

6. Overall Grades in Rank Order 21Sony86.9 21Sun Microsystems, Inc.86.9 24EMC Corporation86.5 24IBM86.5 26Novell86.4 26RIM86.4 26Sharp86.4* 29Lexmark International86.3 29Ricoh86.3 29SAP86.3 32SAS86.1 33NEC Corporation86.0 34Toshiba85.9 35Infosys85.6* 36Hitachi, Ltd.85.5 37Lucent Technologies85.4 37Nortel85.4 39Avaya, Inc.85.2 40Gateway, Inc.85.1 40Oracle Corporation85.1 42SunGard Data Systems85.0 1APC90.0 2Cisco Systems, Inc.89.9 3AMD89.6 4Intel89.3 5Adobe89.2 6Apple Computer, Inc.88.9 6VeriSign88.9 8Polycom, Inc.88.5 9Symantec Corporation88.0 10Broadcom Corporation87.9* 10Dell, Inc.87.9 10Hewlett-Packard Company87.9 13Lenovo87.7 14Juniper Networks87.4 15Microsoft Corporation87.3 15Trend Micro87.3 15Xerox87.3 18Fujistu Computer Corporation87.2 19Canon87.0 19Samsung87.0 213Com86.9 43BMC84.7* 43Cognos84.7 45Wipro84.5* 46Hyperion Solutions84.4 47Verizon84.3 48AT&T84.1 49Sprint/Nextel84.0 50Sybase83.9* 51Computer Science Corp.83.8* 52EDS Corporation83.7 53BearingPoint82.2* 53CA82.2 55Satyam82.1* 56Unisys Corporation81.1* 57Accenture80.9 58Capgemini79.8* Note: Vendor received fewer than 60 responses as a total base.

7. Percentage Willing to Recommend 1Cisco Systems, Inc.88.1% 2APC85.3% 3Juniper Networks79.4% 4Adobe79.0% 5Hewlett-Packard Company78.4% 6Apple Computer, Inc.78.0% 7Dell, Inc.76.4% 8Microsoft Corporation76.1% 9Symantec Corporation75.9% 10RIM73.1% 11Verisign71.0% 12AMD70.8% 13Broadcom Corporation70.6%* 14EMC Corporation69.8% 15Lenovo69.6% 16IBM68.9% 16Trend Micro68.9% 183Com68.6% 19Sun Microsystems, Inc.68.2% 20Sony66.3% 21Polycom, Inc.65.7% 22Canon65.3% 23SAP65.2% 24Avaya, Inc.62.7% 25Oracle Corporation62.5% 26Intel Corporation62.4% 27Infosys61.9%* 27Xerox61.9% 29SAS60.3% 30SunGard Data Systems58.6% 31Hitachi, Ltd.58.5% 32Nortel57.0% 33Samsung55.9% 34Verizon55.2% 35Accenture55.0% 36Toshiba53.8% 37BearingPoint, Inc.52.4%* 38Fujitsu Computer Corp.52.1% 39Cognos51.3% 40AT&T50.0% 40BMC50.0%* 40EDS Corporation50.0% 40Sharp50.0%* 44NEC49.5% 45Gateway, Inc.49.0% 46Lexmark International, Inc.48.6% 47Sprint/Nextel48.2% 48Novell47.9% 49Computer Science Corp.47.1%* 50Hyperion Solutions45.5% 51Ricoh44.2% 52Sybase40.5%* 53Wipro37.5%* 54CA37.0% 55Lucent Technologies, Inc.36.8% 56Unisys Corporation33.3%* 57Capgemini22.2%* 58Satyam14.3%* Note: Vendor received fewer than 60 responses as a total base.

8. © 2003 APC corporation. The Schneider Acquisition

9. © 2003 APC corporation. The Schneider Acquisition

10. © 2003 APC corporation. Network-Critical Physical Infrastructure (NCPI) Cabling Power Cooling Racks and Physical Structure Fire Security and NCPI NCPI is the foundation upon which IT and telecommunication networks reside Cabling Power Cooling Fire Security and Racks and Physical Structure Services Management  Power  Cooling  Racks & physical structure  Cabling  Physical security & fire suppression  Management  Services ®

11. © 2003 APC corporation. What will Technology look like in 10 years ? What will business look like in 10 years ? Will the Data Centre endure the next 10 + years ! Industry Dilemma

12. © 2003 APC corporation. Why are today’s DC inefficient ?  Data centre designs lagging behind IT: over 30 year of mismatch leading to oversizing and wastage.  Lack of scalability and adaptability  Rapidly increasing power densities  IT and facilities not closely aligned  IT vendors disregarding the impact of new technology on facilities  Design process focused on CAPEX not TCO  Businesses slow to respond to changing dynamics  Poor cable management

13. © 2003 APC corporation. What is the industry saying ? “Power-related problems this year will cause 4 of the 20 major failures typically experienced by members annually, up from 2 of 20 last year. "We are headed into a territory where there is no precedent“, Kenneth Brill, Uptime Institute Executive Director. “Downtime cost the average Fortune 500 companies $50,000 USD per minute”, Wall Street Journal

14. © 2003 APC corporation. Who is the expert in DC?  R&D – $400 Million (US) in 5 year bringing innovation in DC efficiency  Maturity & continuous improvement:  4 th generation of scalable rackmounted power  3 rd generation InRow cooling  4 th of DC Management … and the next generations keeps coming  Working with AFCOM, Uptime Institute, Gartner, IDC, member of green grid …  5000+ customers WW adopted APC DC designs APC proactively acquired expertise in DC infrastructure for the last 5 years!

15. © 2003 APC corporation. HIGH- DENSITY Capability Reduced HUMAN ERROR Reduced MTTR These AVAILABILITY, AGILITY, and TCO improvements are made possible by integrating rack, power, and cooling into a standardized, modular data center system Reduced ENERGY Cost Reduced Non-Energy OPERATING Cost Reduced CAPITAL Cost Deployment SPEED Ability to SCALE Ability to RECON- FIGURE InfraStruXure Value Proposition

16. © 2003 APC corporation. APC 3-phase (415V) Product Portfolio Industrial not covered 10, 15, 20, 30, 40kVA 60, 80, 120, 160, 240, 320, 480kVA 10, 20, 30, 40, 50, 60, 70, 80kVA 400, 600, 800, 1000, 1200, 1400, 1600kVA Symmetra PX SmartUPS VT Silcon Symmetra MW 30-40kVA Available in a Rack Version Value Line Data center solution Q22007 16…………………………………..160kVA 100 ……………………………….500kVA Q12008

17. © 2003 APC corporation. Smart-UPS VT Product Design Benefits Battery Module Scalable for more runtime and is hot swappable for easy replacement by trained user Narrow Cabinet For up to 15 (20) kVA configurations Smart-UPS VT Power Module In a wide cabinet for up to 30 (40) kVA configurations. A unique slide in/out concept makes it easy to replace the entire module Maintenance Bypass Switch Ensures easy maintenance saving the cost of an external panel without risking downtime Casters Allow the UPS easily to be rolled into place or moved Double Conversion On-Line Topology Provides zero transfer time and tight voltage/frequency regulation UPS Network Management Card with Environmental Monitoring provides management of the UPS by connecting directly to the network via web browser

18. © 2003 APC corporation. Symmetra PX 40 Product Design Benefits Power View Easy to read and navigate through menus and functions for the entire redundant UPS and battery solution through a single system display Power Module Provides the flexibility to scale power capacity and adds N+1 capability Built-in Static Bypass Switch Enables the UPS to transfer the load to utility power, without interruption, in case of heavy overload or faulty conditions Redundant Intelligence Module Acts as back-up for the Main Intelligence Module Battery Module Connected in parallel for increased availability and hot swappable for easy replacement by a trained user Fully Rated Inverter In the power modules improve Return on Investment by providing more real power, as output power equals input power (kW = kVA)

19. © 2003 APC corporation. Symmetra PX 80 Product Design Benefits Premium Line-Up and Match External Battery Enclosure A total of four (4) enclosures can be connected to the UPS for extended runtimes Dual Mains Input/Output Allows for connection to 2 seperate power inputs for increased avilability Battery Module Connected in parallel for increased availability and hot swappable for easy replacement by a trained user Built-in Static Bypass Switch Enables the UPS to transfer the load to utility power, without interruption, in case of heavy overload or faulty conditions Redundant Intelligence Module Back-up for the Main Intelligence Module provides increased availability Power Module Provides the flexibility to scale power capacity and adds N+1 capability as well as includes a fully rated inverter for providing more real power

20. © 2003 APC corporation. InfraStruXure ® Power Distribution Units (PDU) Configured to order, pre-engineered for Information Technology (IT) equipment in small to large data centers Minimize TCO with Simplified Installation The Configure-to-order (CTO) process allows for the pre-installation of pre- tested breakers, cut-to-size power whips, load-test ports, and branch circuit monitoring boards. InfraStruXure PDU is factory built to desired specifications for speed of deployment, high reliability, and cost savings.

21. © 2003 APC corporation. Requirement: Scalable and Adaptable Architecture

22. Gaining Visibility The Most important step to Datacentre Management

23. © 2003 APC corporation. Challenges Management of Remote Sites  More distributed locations, continued deployment of assets  Expensive equipment in distributed locations  Deployment into sub-optimal environments  30% of mission critical infrastructure in environment not prepared for technology, and/or do not have optimal IT supervision!

24. © 2003 APC corporation. Physical Threats vs Digital Threats

25. © 2003 APC corporation. Applications  Data Center  Monitor ‘micro- environment’ inside of rack  Sensor Pods make it cost-effective to monitor every rack  Increase network availability  Justify investments  Remote Offices, Plants, Warehouses  Unattended – need remote sensors  Application availability  Protect IT equipment  Justify investments  Campus Network  Increase bandwidth of IT staff  IT rooms & closets spread across campus  Application availability  Protect IT equipment

26. © 2003 APC corporation. Sensors for Distributed Physical Threats Temp/Humidity Sensors Track key environmental factors to prevent downtime Fluid/Leak Detection Quick response to water or coolant leaks Dry Contact Sensor Support Customize your monitoring with 3 rd party contact sensors for glass-break, vibration, gases, and many more Sensor Pods Flexible deployment of sensors in data center or remote sites Camera Pods Capture rich-image video and utilize specialized CCTV cameras Pod Extenders Extend pods up to 500 meters from appliance for deployment flexibility

27. © 2003 APC corporation. Sample Sensor Layout

28. © 2003 APC corporation. Netbotz Software Alerts view Review & correlate alerts including attached graphs Threshold flexibility Customize threshold definitions – (multiple thres-holds per sensor, scheduling, severity, escalation Custom mapping Import image for physical layout map to display pods/sensors on relevant background; one map per appliance Data graphing Easily analyze sensor readings to identify problematic trends Advanced View client application Robust interface including historic alerts, graphs, config; efficiently manage up to ten appliances

29. © 2003 APC corporation. NetBotz Hardware  NetBotz 500: - Highly expandable - Ideal for data centers  NetBotz 420: - Moderately expandable - Ideal for server rooms and wiring closets  NetBotz 320: - Simple solution, limited expansion - Ideal for wiring closets Distributed appliances that “stand guard” in the secured spaces Aggregate video and sensory data and respond to “orders” Intelligent monitoring appliances

30. © 2003 APC corporation. Key Features Works seamlessly with existing IP networks Distributed architecture Easy to install appliances and sensors Integration with enterprise network managers Centralized management Netbotz Solution Architecture IP Network InfraStruXure Central NetBotz 420 NetBotz 320 Sensor Pod Temp Sensor Camera Pod Sensor Pod NetBotz 500 Fluid Sensor Email, SNMP, HTTP, FTP GSM SMS Output Relay Pod Monitor, Detect Alert Protect Switched PDU NetBotz Rack Access PX

31. © 2003 APC corporation. {DELETE This box and add screen shot of software Image here} InfraStruXure Central Graphing & Reporting Analyze trends across racks or locations Alert Repository Easily access historical alerts by date, appliance, and device group Map View Graphic display shows current status of individual appliances by device group. Mass Configuration Make threshold or config changes on multiple appliances simultaneously

32. © 2003 APC corporation. InfraStruXure ® Designer Design and configure your entire network-critical physical infrastructure

33. © 2003 APC corporation. Features: 3D View

34. © 2003 APC corporation. Summary  Your data centre’s Network Critical Physical Infrastructure (NCPI) must support dynamic business needs  Reduce IT failures within the data centre  Reduce the total data centre footprint required  Reduce the energy usage within the data centre  Improve the speed of deployment  Simplify the Complexity of the system  Minimize Human Error  Decrease Mean Time to Recovery (MTTR)  Allow Targeted Availability  Offer Predictable performance e.g. for High Density Solutions  Ability to manage Physical Infrastructure like IT systems  Provide predictive failure analysis

35. © 2003 APC corporation. Thank you  white papers  www.datacenteruniversity.com