1. What is Marketing?
DO NOW What is a good description of Marketing?

2. What is Marketing?
A series of activities that seek to accomplish a company’s goals
What are some goals a company might have?
Tries to anticipates customer’s needs
What are the needs of a customer that owns a dog?
What are the needs of a customer shopping for a new car?
What are the needs of a customer at McDonalds?
Delivers need satisfying goods and services

3. Marketing Is The Engine That Moves A Company
Without Marketing, a company would not:
Have products that customers want
Price their products appropriately, so their revenue and profits will suffer
Have any customers that know about their product
Have products available in locations where customers can find them

4. Marketing Stimulates New Ideas
This slide relates to material on p. 6.
Marketing Stimulates New Ideas
Summary Overview
Marketing stimulates research, new ideas, and new innovations, such as the Pedigree resealable packaging.
Key Issues
Creative marketing managers are always looking for innovative ideas for products that really meet customers’ needs.
This ad for Pedigree highlights its new resealable packaging—a Slide-Rite zipper bag—that is more convenient for consumers and helps preserve Pedigree’s great taste .
Marketers must look for new ideas to stay ahead of competition.
Discussion Question: Can you think of other industries or product/service categories in which marketers have been particularly innovative over the past few years?
Multimedia Lecture Support Package to Accompany Essentials of Marketing
Lecture Script 1-4

5. What Is Marketing?
Marketing is more than advertising and selling – includes entire process from product creation to distribution to sale.

6. 4Ps Game Let’s see what you know…..

7. Get into groups of 2
Answer each of the 4 P questions for the following products: Coca-Cola, Chipotle, BMW, Apple iPhone and Nike running shoes
No one word answers! Put in full descriptions for each question
Type up your answers with your team member names at the top
Login to your schoolrack.com account and click on “Assignments”. Submit your document to the “4P Product Questions” assignment