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Published byShannon Martin Modified over 9 years ago
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1 Objective …. Review the Oil & Gas opportunity and Strategy Accounts including … – CNPC … BGP, CNPCSE, CPFinance – PetroChina – CNOOC … CNOOC Ltd.
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2 Customer Overview CNPC One of the world ’ s leading integrated energy company, rank No.10 in the world oil company China largest producer and supplier of crude oil and natural gas Operation covers all upstream and down stream activities in O&G Current total assets $88.6B PetroChina The largest subsidiary of CNPC, IPO company Exploration, development and production of crude oil and natural gas; Refining, transportation, storage and marketing, including import and export, of crude oil and petroleum products; Production and sale of chemical products; and Transmission, marketing and sales of natural gas.
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3 Organization Chart - CNPC CNPC One of them is PetroChina Installation Base BGP, CPFinance – Oracle CNPCSE - PFST
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4 Organization Chart - PetroChina Four major biz units as P/L centers
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5 Earnings CNPC 2001 2002 2003 Revenue ($M) $41,383 $45,685 $57,263 EBIT ($M) $5,234 $6,452 $8,754 PetroChina 2001 2002 2003 Revenue ($M) $29,074 $29,448 $36,599 EBIT ($M) $8,208 $8,342 $11,846
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6 BGP Achievement Review Generate the best practice in the industry and comply with BGP business process management Build up a scalable and integrated ERP system FIN,OFA,OSA,EAM,PJRM,Project Contracts,Balanced Scorecard,Internet Expenses,Payroll,iLearning,Collaboration Suite, Implementation Result Implementation Module Project Goal Oracle system encloses advance management methodology in strategic design & planning,and consolidate the business process thru best practice Oracle system ties up business process and enterprise strategy closely
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7 CNPC SE Overview – PFST installation Base Wholly owned subsidiary of CNPC Supplier of petroleum and petrochemical equipment and contracting service Packaged service of oilfield exploration and development Equipment leasing service to O&G industry O&G consulting service Engineering service to global petroleum and petrochemical project
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8 Earnings CNPC SE 2001 2002 2003 Revenue($M) $425 $726 $1,359 EBIT ($M) $16 $19 $60
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9 CNPC SE Company structure
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10 CNPC / PetroChina Coverage Map Note: CNPCSE HQ and its subsidiaries license PFST finance CNPCSE HQ and CPTDC license PFST HCM
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11 Customer Overview CNOOC State-owned Chinese company Registered with a capital of 50 billion RMB and has 22,000 employees at present, including 1000 foreign employees. At the end of June 2003, CNOOC had total assets of 107.4 billion RMB and net assets of 63.6 billion RMB. Three listed holding companies, and non-listed holding trust company and eight subsidiaries of sole investment, and manages a petrochemical company and a life insurance company in cooperation with Shell and Dutch Life Insurance Company respectively.
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12 Organization Chart – CNOOC Group Installation Base CNOOC Ltd. - Oracle
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13 CNOOC Ltd. Page Link
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14 Earnings CNOOC Group: Annual production 23.29 million tons of oil equivalent Revenu : 37.6 billion RMB Net profit : 11 billion RMB Total assets: 88.8billion RMB Net assets: 50.1 billion RMB CNOOC Ltd.: ROE26.4% ROACE22.7% Oil ang Gas Revenues (RMB)28,117 Million Net Income (RMB)11,535 Million EBITDE (RMB)2,2000 Million Production (BOE/day)356,729
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15 CNOOC Coverage Map
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16 CNPC Approach Must take care of Group Principle: Create “Diversified and complex scenario with focusing on Install Base Leverage Install Base: –BGP/CNPC – Upsell additional name users –CNPCSE/CNPC – roll-out HCM : wait for success story Focused penetration with project success Leverage w/ Mercer to strategy HCM into –CNPCSE –Even CNPC Partner with Langchao & BP Find other biz. Unit under CNPC Group to sell
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17 Petrochina Approach PetroChina Status –PetroChina Intl./PetroChina – Finance :Proposal submitted, progress holding –PetroChina HQ/PetroChina – ERP : qualification PetroChina ERP approach: –Propose partially, need to qualify: 1.Fin + HR, Back office 2.CRM – Front Office 3.Upstream 4.JDE See any chance of “spin off” project such as: –SHE chance? –ICM??
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18 CNPC/PetroChina Account Strategy Compete with SAP –Avoid the frontal competition with SAP –Avoid one-stop shopping game and roll-out to all –Oracle try to win partial deals with super-start solution or from installation base –Extend CNPC competency to influence PetroChina deals Path Forward –Interview BGP and CNPCSE to refine the sales strategy –Ensure BGP or CNPCSE’s success story to explore CNPC opportunity –Re-align with PetroChina to qualify any opportunity –Re-align with partner to re-position Oracle solution
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19 Support Needed Management strategic mid-term commitment: –Attack SAP “ Cash Cow ” “ Easy Money ” –“ mission Impossible ” s possible target –“ Resource Hole ” –Battle vs. Fight, Army vs. soldier –Need HC for Energy Industry Metal Oil & Gas
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