1. USB Connectivity for UART Devices
Single-Chip USB-to-UART Bridge Controller:
Easy-to-Design Solution Reduces Time-to-Market
Presentation: To provide an engineering overview to customers for a Cypress solution.
Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.
Rev *G

2. Upgrade Your UART Device to USB
The market demands USB connectivity for legacy UART Devices
New PCs have USB ports, but no UART ports
The problem is simple, but the solution is not
Many UART devices still need to connect to PCs, including:
Industrial devices, medical devices, meters, set-top boxes, and servers and POS devices, such as barcode readers and printers
Cypress USB-to-UART Bridge Controller is a simple, easy-to-design solution
It solves a widespread problem without requiring any software driver development
Cypress USB-to-UART Bridge Controller enables seamless PC connectivity for legacy UART devices
Server with UART Port
by Cisco
USB-to-RS232 Active Cable
by Detector Technology
Industrial Printer
by OCE
Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. 3

3. Terms You Will Hear Today
Universal Asynchronous Receiver/Transmitter (UART) Device
A serial communication circuit used in legacy PCs and devices that operates at data rates from 75 bps to 3 Mbps
Full-Speed Universal Serial Bus (USB) USB standard operating at 12 Mbps
Communications Device Class (CDC) Driver
Software loaded onto a PC to allow a USB-connected device to be treated as a UART device
Vendor Identification Number (VID) and Product Identification Number (PID)
VID is a 16-bit number assigned to a member company by the USB Implementers Forum (USB-IF)
PID is a 16-bit number assigned to a USB product by its manufacturer
Windows Hardware Quality Labs (WHQL) Testing
A Microsoft testing process that involves a series of compatibility tests for third-party hardware or software
Recommended Standard 232 (RS232) Level Shifter
An IC that generates voltage levels sufficient to drive UART-standard signals over long cables (up to 300 m)
USB-IF Battery Charging Revision 1.2
A USB specification for charging USB devices
-15V to +15 V
Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. 4a

4. USB-to-RS232 Active Cable
USB-to-UART Terms
USB-to-UART Bridge Controller
A dedicated IC that provides a bridge between a USB port and a UART port
Active Cable
A copper cable for data transmission that uses embedded ICs for enhanced performance
USB-to-UART Active Cable
An Active Cable that contains a USB-to-UART Bridge Controller IC
USB-to-RS232 Active Cable
An Active Cable that contains a USB-to-UART Bridge Controller IC plus an RS232 Level Shifter
Cypress USB-Serial Configuration Utility
A software tool provided by Cypress to configure the device parameters of Cypress’s USB-to-UART Bridge Controller
USB-to-RS232 Active Cable
Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. 4b

5. Design Problems Engineers Face
1. Legacy devices with a UART port cannot connect to new PCs
They require bridging hardware and a software driver to make the connection
2. Integrating USB connectivity into these devices is expensive, time-consuming and error-prone
3. You need a reliable supplier of USB-to-UART Bridge Controllers
Existing suppliers have problems with unstable software drivers and VID/PID configurability
Cypress USB-to-UART Bridge Controller (CY7C65213) solves these problems
Provides seamless PC connectivity for UART devices
Retrofits existing systems with an easy-to-use Active Cable solution that requires no redesign of any kind
Provides a stable CDC software driver and a VID/PID Configuration Utility
Cypress USB-to-UART Bridge Controller is a plug-and-play solution from the USB market leader
Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution. 5

6. Two USB-to-UART Retrofit Solutions
Blood Glucose Meter with UART Interface
UART
USB
CY7C65213 in a USB-to-UART Active Cable
USB-enabled PC
ECG Monitor with RS232 Interface
CY7C65213 in a USB-to-RS232 Active Cable
Connect to a USB-enabled PC without any driver development
RS232
USB
Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. 6a

7. Design Your USB-to-UART Active Cable
To get started, you should:
Buy the CYUSBS232 Reference Design Kit (RDK) for $19.99
View our demo video on the CYUSBS232 RDK landing page
Download, unzip and install CYUSBS232 Kit Software on your PC
To create a prototype for the Active Cable:
Connect UART interface pins on the RDK with your UART device
Connect the RDK to your PC using a standard USB 2.0 cable (A to micro-B)
Customize your solution using the Cypress USB-Serial Configuration Utility
Validate your solution with a PC application that transmits serial data between your UART device and your PC
CYUSBS232 Reference Design Kit (for CY7C65213)
USB-to-UART Bridge Controller CY7C65213
D2 - Tx Activity LED
D3 - Rx Activity LED
D1 - Power LED
UART Interface Pins
Power, Ground, GPIO Signal Pins
Micro-B
USB
Connector
Refer to the CYUSBS232 RDK Quick Start Guide for interface pin details
Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. 6b

8. Cypress USB-Serial Configuration Utility
Customize Your Active Cable Using Cypress USB-Serial Configuration Utility
Bring up the Cypress USB-Serial Configuration Utility by clicking: Start > All Programs > Cypress > CYUSBS232 RDK > USB-Serial Configuration Utility Click on the Select Target tab to display device information for all available USB-to-UART devices Select the appropriate device from the drop-down menu and click Connect Modify the device parameters to customize your design Click on Program to “re-flash” your device parameters
Cypress USB-Serial Configuration Utility
Cypress USB-Serial Configuration Utility lets you customize the device parameters for power, UART, GPIOs and VID/PID without developing software
Cypress Solution: Compelling CY Configuration Utility introduction to solve the challenges highlighted on the previous slide. Provides a short, clear list of what to do to get started. 6c

9. USB-to-UART Generic Solution Example
USB-to-UART Bridge Controller Value
Block Diagram
Design Challenges
Devices with a UART port cannot connect to new PCs
Integrating USB connectivity into these devices is expensive, time-consuming and error-prone
Existing suppliers have problems with unstable software drivers and VID/PID configurability
USB-to-UART Bridge Controller Solution
Provides seamless PC connectivity for UART devices
Retrofits existing systems with an easy-to-use Active Cable solution that requires no redesign of any kind
Provides a stable CDC software driver and a VID/PID Configuration Utility
Cypress USB-to-UART Bridge Controller
Cypress USB-to-UART One-Chip Solution
Voltage Regulator
Reset
Internal
48-MHz OSC
UART
256 Bytes
TX Buffer
RX Buffer
Internal
32-KHz OSC
UART Device
VBUS Regulator
SIE*
512 Bytes
Flash
Memory 8
Battery Charging Detection
GPIO
USB Transceiver with Integrated Resistor
Suggested Collateral
Landing Page:
Product Overview:
Datasheet:
Video:
Knowledge Base:
* Serial interface engine
Blood Analyzer
by Samsung
POS Terminal
by Posiflex
Boards and Software
Kits:
Software:
Solution Examples: To give detailed one-page Solution Examples from the field in the specified format. 7

10. USB-to-UART Solution vs. Competition’s
Feature
CY7C65213
FT232R1
XR21B1411
CP2110
Internal Voltage Regulator
Yes No
Suspend Current (Typ)
5 µA
70 µA
1000 µA
120 µA
UART Speed (3 Mbps)
3 Mbps
12 Mbps
2 Mbps
Driver Support
Linux, Mac, Android and Windows
Linux, Mac and Windows
VID/PID Configuration
Configuration Utility
No Software Utility, VID/PID on request
Battery Charging Detection
USB-IF Battery Charging Rev. 1.2
(Faster Charging)
Package/Size
32-QFN/25 mm2
28-SSOP/54 mm2
16-QFN/9 mm2
28-QFN/25 mm2
24-QFN/16 mm2
1 Cypress CY7C65213 is a drop-in replacement part for FT232R
Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer. 8

11. USB-IF Battery Charging Revision 1.2-compliant IC
USB-to-UART Solution Value
$2.65
$0.11
$0.16
$2.92
Price3: $0.16
Competitor
USB-IF Battery Charging Revision 1.2-compliant IC
BOM Integration Value
Longer Battery Life
Total Additional Value
Total Value Delivered
Target Cypress Solution:
Total Cost:
37% Total Savings:
CY7C LTXI
$1.83
$1.09
31 Ku pricing from Digikey
EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 9

12. Here’s How to Get Started
View our demo video:
Download CY7C65213 Product Datasheet:
Buy $19.99 CYUSBS232 Reference Design Kit:
Gaming Console
by Bally Tech
Ultrasound
by Edan
Fingerprint Scanner
by FingerQ
Typical applications that require USB connectivity to a PC
Call to Action: To tell customers how to start their design process. 11

13. References and Links
Product Landing Page: Product Overview: Demo Video: Product Datasheet: CYUSBS232 Reference Design Kit: Drivers, Installer, Documentation and Configuration Utility: Knowledge Base: Cypress USB Controllers Roadmap:
References and Links: Provide a comprehensive view of resources to assist in learning about and adopting the solution. 13